FUTURISM – CupidBot is a dating app that automates the dating process using AI, targeting men who are too lazy. For a fee of $15 per month, an AI algorithm selects women for the user based on their previous swipes. The AI deploys a chatbot that pretends to be the user and talks to the woman until she agrees to a date or shares her number. The app sends a notification to the user about the date without disclosing the chatbot's nonhuman nature. CupidBot's creators claim that straight men are the most disadvantaged on Tinder, ignoring research on the harassment that women face on these apps. The app objectifies women and treats them as mere commodities to be automatically curated and tricked into playing along.
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Internet Dating Jobs Listing Update – March 2023
OPW – The new Internet dating jobs listing is live on the Internet Dating Jobs blog.
Below see a couple of this month's most interesting offers:
Together Light
Website/App Gamification and Email&Push-Notification Automation Specialist
Bumble
UK Country Manager
Grindr
Chief of Staff
Hinge
VP, Trust, Safety, and Support
Match Group
VP – Risk, Controls & Compliance
Tinder
VP, Communications (Americas)
To see more open positions go here.
Do you have an idating industry job offer which is not included? Please, send it to tips@onlinepersonalswatch.com and we will add it to the list.
Tinder at New Street Research – Online Dating Summit
Dan Salmon: What would you identify as the top unexpected opportunities and challenges when you joined Tinder?
Mark Van Ryswyk: I discovered several low-hanging fruit opportunities at Tinder due to the lack of leadership in delivering them to the market. What surprised me? When you join an organization with a long history, there are often many things you can't do because of that history. However, I found this team to be highly responsive and dynamic.
Faye Iosotaluno: Many people assume that Tinder has been optimizing all along the way for the past 10 years, but that's not entirely true, as we grew so fast. Tinder's focus was mainly on scaling the platform to work in over 190 countries, making Tinder available to every part of the world. Now we see tremendous low-hanging fruit that we are pursuing, and Mark is right that it presents an opportunity.
Dan: How do you plan to appeal to GenZ, women, and the LGBT community?
Faye: We want every person who identifies as a woman to have a terrific experience on Tinder. Many times Tinder is the first app somebody tries when they are dipping their toe into online dating. Tinder aims to be the go-to app for all individuals turning 18 and looking to meet new people, regardless of whether they belong to GenZ or not. Additionally, Tinder is proud to have more LGBTQ+ members than any other mainstream dating platform in the USA and is committed to providing a positive experience for this community.
Dan: Let's move to payers…Do users want different products to pay for?
Mark: Tinder's focus has been on men, who have a higher propensity to spend. Boost and Super Like are helpful, but the company is exploring avenues to increase conversion and paid memberships. Women want more value, such as filtering recommendations and personalized features. Tinder is developing a paid feature called "Just For You" that provides personalized recommendations based on user behavior. This feature is currently being tested in Australia.
Dan: How does Tinder think about testing different things and choosing what to lean into or what to pull back?
Faye: We methodically test new product features by analyzing user data and conducting AB testing. We take a holistic view and prioritize ecosystem health over just maximizing revenue.
Dan: We have had some reports about testing a super-priced premium tier. What can you share on that?
Mark: We are exploring ways to broaden our monetization strategy. We are looking at engaging non-spenders who may be value-conscious or not understand the value proposition. We conducted a smoke test after the acquisition of The League. We saw high engagement from members who were likely high-intent daters, with 70% of them under 30, which reflects our target demographics. The team will continue to explore this opportunity.
Dan: We heard the search for the new CEO has been put on hold. Tell us about that.
Faye: The new Tinder team is working well together and has complementary skills, so the CEO search has been paused to allow the team to focus and deliver their plan. The Tinder culture is healthy, and there is a commitment to the roadmap.
New Study: Having or Wanting Children Influences Age Preferences When Dating
PSYPOST – Men's age preferences for partners are influenced by whether they have or want children, according to a study by the University of Lincoln. Researchers analysed data from 605,743 users of dating site eHarmony UK, finding that men who want or don't have children prefer younger women. Women's age preferences, however, were less linked to whether they had or wanted children. The findings supported evolutionary theories that men and women choose different qualities in a partner based on their contribution to offspring. The study also showed that those with children rated age as less important as a matching criterion.
Bond – New Elite Matchmaking Service
STANDARD.CO.UK – Bond is a matchmaking service that has recently launched in London. For £5K, Bond provides a package of five hand-picked introductions and a range of services that includes everything from pre-date outfit checks and arranging hair appointments to scheduling sessions with a life coach to rebuild confidence after a messy breakup or divorce. The founders, both professional matchmakers, approach potential members in upmarket restaurants and bars or on Instagram and use people rather than algorithms as their key matching tool.
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