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Match Group Partners With Ipsos on First Comprehensive Survey of Dating Trends
PR NEWSWIRE – Match Group has partnered with research firm Ipsos to conduct the industry's first Relationship Report, which looks at dating trends. The report found that people recognize the benefits of dating online, with respondents rating the larger and more diverse pool of potential partners as the top benefit. Online dating is widespread across the globe, with half (49%) of singles saying they have tried dating apps and websites. Half (47%) of LGBTQ+ people who have 'ever used' dating apps say they find them to be successful, with a majority (57%) saying they have had positive experiences finding dates, in line with the general adult population. Overall, 66% of respondents who have used dating apps and websites believe that the relationships they form online are as successful, if not more so, than those that start offline.
Announcing LTR Edition 20 With Paul Dolan (Professor of Behavioural Science), and Ruben Buell (CEO of RealGifts)
OPW – Edition 20 of the LTR (Love, Tech, Relationships) online experience will be on Wed 1st March at 12 noon EST (New York time). In this edition, we will hear from Paul Dolan, a Professor of Behavioural Science in the Department in Psychological and Behavioural Science at the London School of Economics, on "How To Connect With and Use Academics to Inform Your Product Strategy", followed by Ruben Buell, CEO of RealGifts, who will talk about "Monetizing dating apps via gifting".
We have a half-hour of networking on virtual tables, followed by 50 mins of presentations, and then another short networking session. 1.5 hours all-in.
If you hold a full-time leadership role at an Internet dating company then you are welcome to join IDEA for free and welcome to join LTR events for free.
See the LTR Edition 20 speakers and invite page here
Email mark@courtlandbrooks.com to RSVP.
This LTR is kindly sponsored by technology providers Livebox by The Meet Group, RealGifts, Courtland Brooks and Matchmaker.com
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Matrimony Reports 3.8% YOY Billing Growth in Q3 FY23
MATRIMONY – Matrimony.com, the leading online matrimony company, announced its financial results for the third quarter and nine months ending Dec 31, 2022. Q3 billing grew 3.8 YOY to Rs 111.4 crores ($13.5M). Revenue was Rs 110.4 crores ($13.4M), up 1.7% YOY. Profit After Tax (PAT) was Rs 11.6 crores ($1.5M), up 0.9% YOY. Matchmaking revenue was Rs 107.8 crores ($13M), up 0.5% YOY. The company added 2.38 lakhs (238K) paid subscriptions during the quarter (up 10.7% YOY).
Dating App Shipp Makes Users Talk for 7 Minutes Before Revealing Profile Photo
COCONUTS – Shipp, a Singapore-based app, aims to differentiate itself by letting its users chat for 7 minutes before seeing what the other person looks like. The company behind Shipp surveyed 200 participants to find out what people didn't like about other dating apps. The feedback they got was that swiping for potential partners can cause "fatigue" or result in "shallow" pointless conversations after matching. Another problem was ghosting. Thus, the app ditches using profile photos for people's initial matches. Instead, users match based purely on text profiles.