PRESS RELEASE – Mar 24 – FreeFriendsOnline.com, a completely free online social networking and companionship site, has been launched by White Label Dating to ensure those most vulnerable to COVID-19 stay connected. The site is designed for people aged over 70 The site supports the sending and receiving of messages, an online chat feature and the opportunity for its members to write diary entries that can be shared with others.
Category: WhiteLabelDating
Venntro Media Group Celebrates 16 Years in Business
PRESS RELEASE – Aug 30 – Venntro Media Group, the operator of SaaS platform WhiteLabelDating.com, celebrate their 16th year in business this week. Venntro is part of the Tech City UK Future Fifty programme, is a City A.M. Leap 100 company and has been recognised as delivering significant economic impact to the UK by London Stock Exchange Group, named in its '1000 Companies to Inspire Britain' report for two consecutive years.
Bauer Media Launches New Love Island Themed Dating Site With WLD
WLD – July 18 – Multi-platform publisher, Bauer Media, launches a new dating site on the White Label Dating platform. Since Bauer Media partnered with White Label Dating back in 2010, they have launched hundreds of dating sites across their magazine, radio and digital brands.
WhiteLabelDating.com Sees +11% Month on Month Daily Increase in New Subscribers
PRESS RELEASE – Apr 9 – WhiteLabelDating.com, the dating SaaS platform, have seen 11% month on month daily increase in dating subscribers in March. WhiteLabelDating announced 100% net revenue share offer in February 2019.
WhiteLabelDating.com Signs 100 New Partners & Launches 150 New Sites
PRESS RELEASE – Mar 28 – Last month, WhiteLabelDating.com (WLD) announced their long-term incentive plan for new partners and affiliates, offering 100% net revenue share for 12 months, then up to 80% net revenue share for life when partners and affiliates move their site from another dating platform to WLD. Since the offer, WLD has signed up 100 new partners and launched ~150 new sites across both their Mainstream and Casual networks. Launched in 2003, White Label Dating is a software as a service business that empowers brands, marketers and affiliates to power their own branded online dating sites.
White Label Dating Ups the Ante: Ross Williams CEO Interview
OPW INTERVIEW – Mar 1 – We noticed some pretty attractive commissions with White Label Dating (WLD) recently. I interviewed Ross Williams, the CEO to find out how WLD is doing and ask some tough questions.
How can you afford to give 100% commission?
We're offering 100% net revenue share after payment processing (which varies by network) which covers the cost of taking payment but other than that partners will receive all revenue generated for a period of at least 12 months then up to 80% net revenue share. We can afford this after streamlining our business last year and simplifying many backend operations. Our platform is known to be the best converting and best LTV in the English-speaking markets we operate in.
In what niches do you feel White Label Dating performs the best for affiliates?
Our best performing networks are mainstream, casual and mature – we don't go into very specific niches as we don't need to – the platform performs well on these broader networks.
What is the commission structure and conditions for the ongoing 80% commission?
Partners will continue to earn 80% commission for life as long as they grow their daily initial revenue by just 2% per month.
In what geographic areas are you strongest for conversions for affiliates?
UK, Australia, Canada and the USA are the key markets most affiliates focus on. We don't yet support non-English speaking geos but will be making an announcement on that subject later in 2019.
How are white label dating sites being served up on mobile phones now?
70% of our traffic is from mobiles and the experience is great. All sites offer a mobile-optimised experience and our partners focus heavily on mobile traffic. We don't run apps because the share needed with Apple makes this prohibitive – however we will be making a wider announcement on this subject later this year.
Can you provide apps for super-affiliates?
Super affiliates shouldn't be promoting apps as there is far less margin than promoting mobile websites – our partners are still able to promote sites charging £30/month and with our 100% net revenue share they get to keep all of that after processing fees.
What's your plans for 2019 for WLD & Venntro?
Well firstly with two kids under 20 months I'm planning a holiday at some point as I'm sure you can relate to Mark 🙂 After a process of streamlining in 2018 we now have phenomenal capacity to grow – we've dealt with a lot of legacy issues in the business and are primed for growth again. We've consistently delivered below 1% chargeback rate. In 2019 we are deploying AI across the business to enable us to serve members faster and improve metrics for partners. It allows us to grow without needing to add lots of people.
Read the full interview at the Internet Dating Affiliates blog
Venntro Media Group Integrates With Action Fraud And National Fraud Intelligence Technology
PRESS RELEASE – July 3 – Venntro Media Group's WhiteLabelDating.com anti-scammer technology now checks all members against known scammers reported by Action Fraud and the National Fraud Intelligence Bureau which is run by the City of London Police (the national lead force for fraud).
Venntro To Be More Upfront About How It Shares Personal Info
GOV.CO.UK – June 13 – Venntro Media Group, which has ~55M users worldwide and supplies online dating services through ~3.5K sites, has been investigated by the Competition and Markets Authority (CMA) over how it used people's personal data. Venntro operates dating sites on behalf of major media outlets and other organisations, including both general and niche sites. The CMA discovered that people who signed up to Venntro's sites were often unaware their information would be stored in a central database and that their profiles might be visible on other dating sites. Some people signed up for sites featuring explicit adult content without realising that they were doing so. As a result of the CMA's investigation, Venntro has made legally binding commitments to make it clear to people before they sign up that it will share their information on other sites and obtain their full agreement to do this. In addition to this action against Venntro, the CMA has sent warning letters to 14 other dating sites and apps demanding they review their terms and practices to ensure they are fair and comply with consumer protection law. Together with the UK's privacy regulator, the Information Commissioner's Office (ICO), the CMA has published advice for online dating businesses to explain how to fully comply with both consumer and data protection laws.
Internet Dating Analysis: Who’s Growing And Who’s Firing
OPW – Apr 5 – According to Linkedin Match.com is showing no growth over the last two years, with 598 employees. Tinder is the big growth story with 320 employees and 116% growth over the last 2 years. PlentyofFish is also broken out from Match, and is up 15% over the last 2 years with 94 employees. Meanwhile, OKCupid are have been quite stable at 64 employees.
Zoosk is stable at 170 employees. They dipped to 158 employees but actually show 1% employee growth over the past 2 years.
eHarmony has leveled off to 239 employees in the last 6 months but is down 27% over the last 2 years.
See full article at Courtland Brooks blog.
Post by Mark Brooks, CEO IDEA
White Label Dating Partners With Mobile Performance Network – Reporo
PRESS RELEASE – Oct 6 – As well as driving traffic to White Label Dating's offers, reporo will also be using their affiliate network to advertise the company's offers. Reporo primarily converts traffic for products such as Gaming, Betting and Adult Dating and works on CPC, CPM and CPA basis.