PRESS RELEASE – Oct 6 – As well as driving traffic to White Label Dating's offers, reporo will also be using their affiliate network to advertise the company's offers. Reporo primarily converts traffic for products such as Gaming, Betting and Adult Dating and works on CPC, CPM and CPA basis.
Category: WhiteLabelDating
Venntro Media Group Eyes Growth After Restructure
INSIDER MEDIA – June 19 – Venntro Media Group is the company behind White Label Dating platform, which powers ~10k websites and allows brands and individuals to launch their own fully-branded online dating sites. The company posted a pre-tax loss of ~£1M for the financial year to 31 August 2016, down compared with a profit of £937,241 a year earlier. Turnover fell from £35.2M to £30.2M. The group said the 12-month period was a transitional one.
by Muhammad Aldalou
See full article at Insider Media
Venntro Media Group’s WooWise Division Increases EBITDA By 279%
OPW – July 12 – The mobile-focused division houses Smooch.com, Jiko and Revelar. EBITDA growth can be attributed to the successful transition of the Smooch.com product from a free online dating brand to a paid, but low-cost, site. The site has achieved YOY growth of 44.2%, accompanied by the implementation of cost saving efficiencies which led to a reduction in total operating costs of 52%. In addition, conversion rates on the site have increased 63% year on year. Jiko has also seen significant growth since its official launch in Feb '16, achieving +1M swipes just two months after its official launch.
Challenging Conditions Hit WhiteLabelDating.com
INSIDERMEDIA – June 10 – Annual revenues have plummeted by ~£10m at Venntro Media Group, the umbrella company behind Global Personals and the White Label Dating. Venntro reported turnover of £35.2M for the year ended 31 August 2015, a significant drop from £44.3M a year earlier. Former CEO (now Chairman), Ross Williams, said the online dating industry experienced "a number of seismic shifts" during the 12-month period that left "even the most well established companies facing major challenges".
by Muhamad Aldalou
See full article at InsiderMedia
Venntro Media Launches SomethingSerious.com
EXPRESS.CO.UK – Jan 29 – Venntro Media is expanding its dating site/apps portfolio with a new dating service for people who are looking for a serious relationship – SomethingSerious.com.
by Maisha Frost
See full article at Express.co.uk
At This Time Of Year, Venntro CEO Ross Williams Is In His Element
STANDARD.CO.UK – Jan 11 – "The busiest time of the year is from Dec until the end of Feb," says Ross Williams, CEO of Venntro. The 12-year-old firm was founded by Williams (73% shareholder) and Steve Pammenter (who has a 22% stake). As well as having its own dating sites, Venntro allows partners to power their sites through its systems for a cut of the subscription revenue. Venntro launched an incubator last year to work with tech start-ups. In return for an equity stake, Venntro is offering access to its database, office space, advice and investment.
by Joanna Bourke
See full article at Standard.co.uk
White Label Dating Announces 50M Registrations Milestone
PRESS RELEASE – Jan 5 – White Label Dating software provider hit 50M registrations this week. WLD was founded in 2003, it is part of Venntro Media Group, with annual revenues ~£50M.
The Apprentice Final: Alan Sugar’s Experts On Why He Was Right To Dump DatePlay
REALBUSINESS.CO.UK – The final episode of The Apprentice 2015, series in which candidates compete to go into business with multi-millionaire Lord Sugar, aired on Dec 20th. Alan Sugar appointed eHarmony MD UK Romain Bertrand, Match.com MD UK Karl Gregory and Venntro Media CEO Ross Williams as his online dating advisors. Vana Koutsomitis, founder of dating app DatePlay, competed against plumbing business owners Joseph Valente. She lost. Ross Williams supported Sugar’s choice. Here is why: £250K is barely enough to develop and refine an online dating app in such a competitive market. The DatePlay concept is excellent but as an investment DatePlay was too high risk compared to Joseph’s plumbing business. Romain Bertrand thinks it’s possible to launch a first version of the app and operate it without heavy marketing for under £250K. But you continuously need to invest in making your product the best it can be.
by Ross Williams & Romain Bertrand
See full article at RealBusiness.co.uk
Venntro Media Will Take 40% Stake In Startups They Invest In
TECH CRUNCH – Nov 12 – The newly-launched Venntro Ventures incubator plans to invest in and incubate tech startups in both the U.K. and U.S. who operate in the online dating and lifestyle spaces. Venntro will provide startups who are accepted onto the programme with expertise and advice, office space, capital and, most strategically, access to its member portfolio. In return, Venntro will take a stake of ~40% in the startups it invests in.
How Ross Williams Set Up A £43.2M Dating Network
LONDONLOVESBUSINESS – Sep 23 – Ross Williams is the CEO of Venntro Media Group, a parent company of WhiteLabelDating.com. The company claims 1700 partners, 25K sites and 45M members worldwide.
Q: How big is the market?
A: The UK online dating market is valued at £165M and is expected to grow to £225M by 2019. A third of adults in the UK use a site powered by us.
Q: How do you make money?
A: Our largest revenue-generating product is White Label Dating. We operate on a revenue sharing model so we only make money if our partners do.
Q: Who’s bankrolling you?
A: Venntro is completely privately owned. Steve Pammenter and I founded the business in 2003, juggling a dozen credit cards and paying them off each month.
Q: What advice would you give other entrepreneurs trying to secure that kind of finance?
A: Juggling credit cards is a gamble. You need to be confident that the business model is going to work. It’s very hard to monetise a product if you haven’t thought about revenue generation from the off.
Q: What do you believe the key to growing this business is?
A: Move with the market. It is a constantly developing market – if you stop innovating you could end up with getting left behind.
Q: What metrics do you look at every day?
A: Revenue per customer and customer engagement.
Q: What’s been the most unexpectedly valuable lesson you’ve learnt so far?
A: Ensure that you have multiple levels of redundancy in all areas of the business.
Q: What’s been your biggest mistake so far?
A: In 2014, our payment processing provider made the decision to exit the dating market, giving us 60 days notice to find a new solution. We didn’t have any redundancy. We worked around the clock to resolve the issue but it was touch and go. We now have four payment providers in place.
Q: Which London startup/s are you watching?
A: I love what HER are doing at the moment. Clocked.co have also a unique product and have built a great team. The Inner Circle have a great marketing strategy, with a lot of headline grabbing campaigns.
See full article at LondonLovesBusiness