WLD – Aug 28 – WhiteLabelDating.com launched 10 years ago. Since then, 26M members have signed up to their 11K partners' sites. WLD generated £119M in revenues.
Category: WhiteLabelDating
Psychotherapists The Speakmans Launch Dating Site
WLD – Apr 30 – Psychotherapists The Speakmans launched dating site, ‘SpeakmanDating.com’, on WhiteLabelDating.com platform. Nik and Eva Speakman have cured a range of celebrities including Holly Willoughby, Liz McClarnon, Kerry Katona and Kym Marsh, also releasing a number of best-selling self-help DVDs and books to help conquer fears, addiction and confidence issues. SpeakmanDating.com includes tips and advice from the husband and wife duo.
WhiteLabelDating.com Reports Growth
XBIZ – Mar 29 – WhiteLabelDating.com has announced market growth across the U.K., South Africa and Australia alongside strategies to fully expand into the U.S. in 2013. Revenue from new memberships in UK has increased by 101% in the past year, 89% across the South African network and 250% in Australia.
WhiteLabelDating.com Powers 10K Sites
PRESS RELEASE – Mar 22 – WhiteLabelDating.com has launched their 10,000th site on the platform, shortly after welcoming their 20 millionth member on Valentine’s Day. Launched in 2003, WhiteLabelDating.com offers a platform for brands and individuals to power their own dating sites that currently includes The Independent, Evening Standard, Bauer Media and Dennis Publishing as partners.
WhiteLabelDating.com Saw 928% Increase In Mobile Revenue After X-mas
WLD – Jan 3 – With smartphones and tablets topping most-wanted gift lists this Christmas, the surge in new handheld devices also had a knock-on effect with users signing up to dating sites through their new gifts. WhiteLabelDating.com saw revenue from mobile increased by 928%, making up 15% of all revenue generated during the last week of December (24.12. – 30.12.).
25 Things I Learned At iDate Australia
– There are 1.1 million monthly idaters in Australia.
- Oasis and RSVP and POF are the idating leaders.
– 5% of the 2100 scam victims reported to ACCC lost $100k+ last year.
– Operators say scammer safety warnings don't deter users.
– The iPad is the 'happy' device, used for entertainment and non-work apps.
– Consider using YouTube TrueView, Homepage and First Watch ads.
– Use Google Adwords Social Extensions and you'll see 5-10% CTR uplift.
– Use 'Ripples' on Google+ to Identify influencers.
– Use piktochart.com for quickly developing infographics.
– When planning content, use Google Trends and Linkedin Today to see what's making news.
– Use Spezify.com to identify content partners and search multiple media platforms and Hittail.com for getting content.
– For Influencer marketing: Traackr, Klout, Marketing Cloud, Twitalyzer, Followerwonk.
– Mobile ad returns are disappointing for Oasis.
– They get a lot better return on their msite than their app.
– 10-15% of Oasis ad revenues come from advertising other idating sites.
– Oasis is launching freemium products next month.
- White Label Dating has $7.5 million revenues (run-rate) in the Australia.
– Japan has 4.5 million idaters.
– The leading dating sites in Japan has billboards on trucks.
– There are 180 million bachelors in China.
– The Chinese idating market should be worth $315m in 2015.
– 18% of Asia internet traffic is on mobile, compared with 8% in North America.
– Mobile developers are increasingly using HTML5 web over native apps.
– The iDating industry is weak on engagement marketing (Push/SMS/Email) compared to the gaming industry.
– OtherLevels.com helps analyze and optimize cross channel engagement efforts.
WhiteLabelDating.com To Share Insights On Australian Dating Market Success At iDate Sydney
PR NEWSWIRE – Nov 1 – WhiteLabelDating.com, the dating software and services provider will be exhibiting and presenting at iDate Sydney, taking place this week on Nov 7 – 9. WhiteLabelDating.com Operations Director, Matthew Pitt, will be sharing the secrets of how dating start ups can successfully enter this market in his iDate Sydney session, ‘Eating the Big Fish – Methods to Compete with the Leading AU Dating Sites’, on Friday 9th November at 1.30pm.
UK Global Personals Allegedly Used Fake Profiles
Ross Williams states: …We appreciate the acknowledgement that Global Personals has received for being one of the only online dating businesses not to be carrying out this practice. We continue to campaign against pseudo profiles and ask the rest of the industry to stop this practice.
Your comments please…
WhiteLabelDating.com Reports A Record-Breaking FY2012
PR NEWSWIRE – Oct 30 – WhiteLabelDating.com, which provides software and services to the dating industry has posted a record-breaking financial year. WLD paid out over $80 million in revenues to its top-tier and fast-growing partners. The company has enjoyed a 106% increase in new members on the platform in the past year, with 775,000 new members in August 2012 alone. According to Matthew Pitt, Operations Director at WLD, "2012 has been a fantastic year for the company and our partners, with total revenues growing by +61% to reach annualised revenues of £46m.”
Casual.WhiteLabelDating.com Celebrates 2 Years Of Success
PRESS RELEASE – Sep 20 – Casual.WhiteLabelDating.com, the dating platform that powers dating sites for brands and individuals worldwide, will be celebrating two years of success with the platform’s niching facility this October. The network now boasts ~2,000 niche sites. Some of the most successful sites on the network cater to cougars, MILFs and redheads. Popular sites also include CougarDate.us, TheDoggingSite.co/us and DateADomme.com.
The full article was originally published at AVN, but is no longer available.