Category: YahooPersonals

Online Dating Sites Help Single Pet Lovers Bark up the Right Tree

Posted on January 2, 2005

TWIN CITIES PIONEER PRESS — Jan 2 — Wendy Peikes was tired of dating guys who'd vanish when they'd met her housemates — three hairy, energetic dogs. So she took to her computer keyboard and joined DateMyPet where pet aversion is not tolerated. "There are 40 million single pet owners," said Dan Cohen, CEO of animalattraction.com. "This is a big business." Yahoo personals surveyed 5,000 users and found that 91% of them would use a pet as a conversation starter. More than three-quarters said a person's pet gives greater insight into the owner's personality.

The full article was originally published at Twin Cities Pioneer Press, but is no longer available.

Mark Brooks: Maraud your ever so cute puppy outside a Starbucks and see how many singles you meet in the time it takes to drink your venti latte! DateMyPet and AnimalAttraction are onto a good thing.

Guthy-Renker and PerfectMatch.com Partner to Create Infomercial

Posted on December 7, 2004

BUSINESS WIRE — Dec 7 — PerfectMatch.com today announced a unique partnership with direct-response powerhouse Guthy-Renker. The companies have combined to develop an infomercial starring actress and author Josie Bissett and Dr. Pepper Schwartz. Guthy-Renker is known for delivering award-winning quality products backed by a celebrity. BUSINESS WIRE

Mark Brooks: PerfectMatch touts it’s Duet matching/profiling system. eHarmony, Tickle and True are similarly positioned as direct competitors.  Match, FriendFinder and Yahoo Personals also have profiling sewn into their offerings.

October 2004 Comscore Rankings

Posted on December 4, 2004

Reuters — In October, eHarmony had 3.2 million uniques and was the fifth most-visited online dating site behind such providers as Yahoo Personals, which had 6.2 million uniques, and the Match.com, which had almost 5.5 million uniques, according to comScore Media Metrix. 

Lawmakers Don’t Belong in Online Dating Game

Posted on November 23, 2004

PETOSKEY NEWS — The Detroit News reports that the Michigan House has adopted a bill requiring online dating services that don't conduct background checks to post disclaimers on their Web sites telling users that they don't do such checks on customers looking for love on their site. The assumption is that somehow Internet dating is more dangerous than other forms of dating. It's frustrating that lawmakers continue to waste the public's time and money trying to put their fingerprints on everything. But there's more to this bill that stinks than that. The person lobbying heavily for the bill, which is awaiting action in the state Senate, is not someone who had a bad Internet dating experience who wants to save others the same fate. Nope. It is the founder of True.com.

Mark Brooks: Will Herb Vest's brilliant lobbying (read, PR) backfire? You've got to love this idea. He's shooting for the soft underbelly of the industry and has actually gotten traction in Michigan and significant interest in five other states. Match.com, response?

Lonely Hearts, Deep Pockets – Yahoo Personals Premier Service Launched

Posted on November 23, 2004

REUTERS — Yahoo has launched Personals Premier, a premium online dating service aimed at attracting serious relationship seekers with deeper pockets. Yahoo's new premium service costs $34.95 a month and features searching and matching technology that uses results from relationship and personality tests. Yahoo's existing personals service costs $19.95 a month. eHarmony visitors are much more likely to be in the age range of 25 to 34 while Yahoo's visitors are older or younger — with lower incomes. Yahoo Personals is #1 in the online dating category with about 21% of the market, EHarmony fourth with about 6%, after Match.com and American Singles, Hitwise reported.

Yahoo! Personals and the Improv Launch ”Comedy of Dating” Events for Singles Week

Posted on October 3, 2004

SUNNYVALE, CA–Sept 20– Yahoo! Personals kicks off National Singles Week (September 19-25) with its second annual survey of 11,000 singles. Reveals that singles have strong desire for dates that can make them laugh. Yahoo! Personals and the Improv Comedy Clubs have kicked off a nationwide "Comedy of Dating" tour for this week’s National Singles Week celebration. 42% said a sense of humor is the most attractive quality. Iintelligence is the second most attractive quality to men (25%), women are turned on by good manners and chivalry (27%).

Yahoo! Personals Reveals 90% of Single Women Believe How a Man Treats his Pet Indicates How He Treats a Love Interest

Posted on July 16, 2004

SUNNYVALE, Calif.–(BUSINESS WIRE)– Yahoo! Personals is celebrating the "Dog Days of Summer" with advice and canine clues to end the dating blues at http://personal.yahoo.com/luckydog. According to the Columbia Encyclopedia, the Dog Days of Summer are considered to be the sultriest days of the year that occur between July 3 and August 11. Yahoo! Personals has teamed up with Wendy Diamond, author of the newly published book, "What a Lucky Dog! How to Understand Men Through Their Dogs" in celebration…A guy with a dog is 14 times more attractive than a guy with a baby.