REUTERS — Yahoo has launched Personals Premier, a premium online dating service aimed at attracting serious relationship seekers with deeper pockets. Yahoo's new premium service costs $34.95 a month and features searching and matching technology that uses results from relationship and personality tests. Yahoo's existing personals service costs $19.95 a month. eHarmony visitors are much more likely to be in the age range of 25 to 34 while Yahoo's visitors are older or younger — with lower incomes. Yahoo Personals is #1 in the online dating category with about 21% of the market, EHarmony fourth with about 6%, after Match.com and American Singles, Hitwise reported.

I mean if you think about it the world of the internet is turning to be a much funner place for dating sites, as i know match.com is a website for dating and you have to pay to join, now i see all these other websites offering a free service, my question is is it a good idea to pay or to simply join for free? Any suggestions
PS: a site that offers free dating service e.g http://www.shuriko.org why pay i say!!