REUTERS — Match.com, already embedded in 32 countries with 15 million active members, is offering a virtual solution for the maritally challenged in the world’s second-largest economy. "Of our members, 80% said they’re looking for a serious relationship or marriage," said COO Joe Cohen. Cohen estimated Japan’s online matching business will exceed $200 million in total revenues in four years. Despite a tradition of "omiai," or partner introduction, many Japanese have gone off-line in their family and career paths, keeping the nation’s marriage rate flat and raising the average marrying age to nearly 30 for men and over 27 for women.
