
NET INFLUENCER – Vybes, a Gen Z dating app, launched Vybes Villa, a creator-led reality series on YouTube to show how its product works in real life rather than relying on traditional dating-app advertising. The show features creators and real Vybes members, highlighting the app’s video-first “Vybe Check” model and focus on intentional, in-person connection. Since the premiere, the company reports an eightfold increase in weekly downloads and conversion rates of ~60%, positioning original content as a core driver of trust, adoption, and brand differentiation.









