The full article was originally published at Marketing Vox, but is no longer available.
Mark Brooks: Great target market. I signed up to peruse the site. They ask for address as part of the sign up process and then ask me, 'how many girlfriends do I want to communicate on a regular basis.' Part 3 of the terms and conditions; they reserve the right to charge for services in the future. Once I sign up I'm able to access the entire community. Not much network integrity here. Anyone can join, view profiles and hook up. I join two groups only to find that of ten membeer profiles that I click on, none of them have entered profile info. Ah well. This target market is still looking for a social network. ;-) Who wants to take on iVillage?