ADWEEK — May 15 — eHarmony has tapped Philip Armstrong former Ditech marketing executive as its first chief marketing officer. Armstrong said his arrival would not signal agency changes. eHarmony uses independent direct-response specialist Donat/Wald for TV and radio ads, Omnicom Group’s Tribal DDB, for online efforts and Ocean Media for buying and planning duties and spent $60 million+ on advertising in 2005, per TNS Media Intelligence.
