REUTERS — July 31 — A social networking Web site for Americans aged 50-plus went live on Monday complete with an online obituary database that sends out alerts when someone you may know dies. The founder of Internet job site Monster.com, Jeff Taylor, launched Eons.com, a similar site to the popular online teen hang-outs MySpace or Facebook for the 50-plus crowd complete with interactive games to build brain strength, news on entertainment and hobbies for older people, a personalized longevity calculator and tips to live longer.
Mark Brooks: Social networking is splintering into a myriad of niche sites. The big sites will continue to control 95% of the market, but in just the same way singles join 2 or 3 dating sites, social networking users will also join 2 or 3 social networks.