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Month: November 2006

Online Dating: Truth Beyond the Misconceptions

Posted on November 28, 2006

ObcPR NEWSWIRE — Nov 27 — Onlinebootycall.com began in 2002 and now has 1 million customers.  1. Misconception: Online dating is all about finding the love of your life. Truth: Online dating is about finding some love for tonight.  2.  Misconception: People who date online are desperate and can't get a date in real life.  ruth: Most OBC daters have no problem meeting people. "Booty at your house with the click of a mouse." The other truth: If you have a hard time meeting and connecting with people in live, face-to-face situations, you probably won't succeed with online dating. 3.  Misconception: Online dating is more dangerous than meeting people in clubs or other social settings. Truth: Online dating is LESS dangerous than direct meetings, says Brown. Online daters meet ON LINE. The real booty traps are in live settings.

The full article was originally published at PR Newswire, but is no longer available.

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Happy Thanksgiving

Posted on November 24, 2006

Mark and Irena are on hiatus for a long weekend.  No news through Tuesday.  Have a great Thanksgiving weekend.

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eHarmony CEO Interview

Posted on November 22, 2006

Greg_300MARKET WATCH — Greg Waldorf is a founding investor and CEO of eHarmony. 

Has the cost to acquire subscribers gone up now people are more comfortable meeting on social networking sites?
I don’t think social networking sites have affected our acquisition costs. If anything, the social networking sites give people a taste of what it’s like to be like online and it allows them to clearly differentiate a social service vs a more serious approach to online matching.

Match.com grew sales 22% to $80 million in the recent quarter.  Are you growing faster than Match.com?
We’re growing at about the same rate as Match.

How are you going to grow your revenues next year? 
Most likely through more people coming onto the site. Between 15 and 30 million people will be a unique visitor to one of the major online dating sites. At any given time, only several million people are actually subscribing. There’s a high degree of interest, and now we need to get more of them to convert. 

How many subscribers did you sign on this year and what do you expect for next year?
Many hundreds of thousands. 14 million subscribers since inception.

What is the average lifetime value of a subscriber?
Well over a $100.

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$1.99 Per SMS!

Posted on November 22, 2006

MDW — Nov 22 — ChatDate.com is advertised in major newspapers and would seem like a license to print money. They're charging guys $1.99 per SMS, no less. And the carrier charges on top of that. Does anyone know of any chat services more pricey than this? Are their any real women answering the messages? – Mark Brooks

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Dating Service Connects with U.S. Marshals

Posted on November 21, 2006

StevensVANCOUVER SUN — Nov 20 — Bennett was wanted in connection with the killing of Pierce Odell, 79 and his wife Mary Odell, 78. Frind — who operates PlentyofFish from his downtown Vancouver apartment — said he got an e-mail from the U.S. Marshals Service at 8:16 p.m. Saturday. Someone watching Americas Most Wanted had called to tell them they saw Bennett’s picture on PlentyofFish. Frind combed through the messages Bennett had sent to other users which showed that Bennett had been sending messages to various women as he travelled north from Arkansas. One woman had agreed to let Bennett stay at her place. Frind checked that woman’s profile and realized that both Bennett and the woman had recently logged into PlentyofFish using the same IP address — meaning they were visiting his site using the same computer. Frind wasn’t able to figure out the woman’s phone number or address from the messages she sent, but was able to give police the phone numbers of other people she had contacted. Frind spoke with U.S. marshals on Sunday, following Bennett’s arrest, and they thanked him for his help. “They told me it was vital information,” he said. “Basically they had no idea where he was until I gave them all the numbers and the information.” Frind is not worried about the bad publicity Bennett’s case may attract.  “When you’re dealing with millions of people, it’s bound to happen,” he said. “It’s like getting struck by lightning.” He said nothing like this has happened on the site before. Frind was never served with a search warrant and voluntarily looked through Bennett and his girlfriend’s message traffic. He said he wouldn’t hesitate to look at a user’s private messages again “if a crime has been committed or someone is in danger.”

The full article was originally published at Vancouver Sun, but is no longer available.

Mark Brooks: What would you do if you were Markus?

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Single Parents Doing It Online

Posted on November 21, 2006

SpdatingMARKET WIRE — Nov 21 — See SingleParentLoveLive.com. Single parent families are the fastest growing household type in North America and single parents represent 30% of the online daters today. There's 20 million single parents in the United States today.

Mark Brooks: SingleParentMeet.com (6k Alexa) is the niche leader. Also see Singleparentsmingles.com (74k Alexa), Parentsalready.com (133k Alexa) and SingleParents.ie, a new site for Irish singles.

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Yahoo, Newspapers Form Major Alliance

Posted on November 21, 2006

Yahoo_newsMEDIA DAILY — Nov 21 — Yahoo and a consortium of 176 newspapers nationwide have entered into a far-reaching alliance encompassing classified advertising, content, and search. The first phase of the deal will allow the newspapers' help wanted advertisers to post classifieds on Yahoo HotJobs, while the newspapers' online career sections will be powered by HotJobs. The job sites will be co-branded between Yahoo and local newspapers in 38 states including The San Francisco Chronicle, The Dallas Morning News, and The Atlanta Journal-Constitution. In addition to MediaNews, other companies involved in the newspaper group include Belo Corp., Cox Newspapers, Hearst Newspapers, Journal Register Company, Lee Enterprises, and the E.W. Scripps Company. (circulation of 12 million, and Web sites that draw a total of 58 million monthly visitors).

The full article was originally published at Media Post, but is no longer available.

Mark Brooks: …and personals. I'd expect them to be pushing to extend the deal to personals classifieds. 

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Markus Nails One of America’s Most Wanted

Posted on November 21, 2006

Calvin_profile_1Homicide fugitive seeking online love arrested
REUTERS — Nov 20 — A fugitive, wanted for a double homicide in Arkansas, was arrested on the weekend in Wisconsin after he posted his name, picture and address on PlentyofFish.

Man sought in Arkansas double slaying captured in Wisconsin

ASSOCIATED PRESS — Nov 20 — Wisconsin authorities arrested Calvin A. Bennett, 26, on Sunday after a segment on the killings was aired Saturday night on the television show "America's Most Wanted." The television viewer's tip led police to PlentyofFish, run by Vancouver based CEO Markus Frind. A U.S. Marshal e-mailed him Saturday night. Within 10 minutes, Frind had gathered messages sent by Bennett to five women on the site ranging from "call me" to "I'd love to talk to you and get to know you," Frind said. From the messages, Frind could tell Bennett had moved into a home of a site user. He also found Bennett's cellular phone number. With that information, an Arkansas State Police investigator contacted Wisconsin authorities. About a dozen officers arrested Bennett as he tried to leave a home in Rothschild, Wis. Frind said he has removed Bennett from the dating Web site. But he cautioned that the arrest shouldn't dissuade people from attempting to find matches online. "I've made 112 million introductions since the site started," Frind said. "One in 8 million people get hit by lightning in the U.S."

  • Discussion at PlentyofFish Forums

Mark Brooks: Markus happened to stay in Saturday night and caught the email from the US Marshals and was able to quickly turn it around. What might have taken hours at some dating sites, took minutes…and the bad guy got nailed. Nice! Well done Markus. 

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Universal Music Sues MySpace

Posted on November 20, 2006

Myspace_4MEDIA POST — Nov 20 — Continuing its aggressive campaign to remove unlicensed clips from video-sharing sites, Universal Music Group Friday sued social networking site MySpace for copyright infringement. The suit charges that MySpace doesn't adequately police users from posting Universal-owned clips.

The full article was originally published at Media Post, but is no longer available.

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Online Dating & SN Site Google Page Ranks

Posted on November 20, 2006

 Google_rank_1iDATE FORUMS, Marc Lesnick — Nov 20 — Here's Google's Page Ranks for various online dating and social networking sites:
9 — Match.com
8 — Y! Personals, MySpace, Orkut, Chemistry
7 — eHarmony, JDate, Date, Lavalife, TRUE

6 — Cupid.com, eCrush.com, Gay.com , Parship.de, Plentyoffish
5 — Baihe, Dating.dk, Mate1, Manhunt.net, Sexsearch
4 — SportsFansMatch, Tianji, WebDate
3 — eRomance, JWoo
0 — GreatExpectations, AmericanSingles, Friendscout

iDate2006.com scored 6.  Google scores 10. So did the New York Times. NASA and the White House. Google gives a ranking of 6 to Lancome, Revlon and model Pamela Anderson. How did the other models do? Page ranking of 5 to Heidi Klum and Cindy Margolis. Unbelievably, Cindy Crawford got a page ranking of 3. FULL ARTICLE @ IDATE

Mark Brooks: …and Online Personals Watch scores a 5. What does your site score?  What have you done lately to improve it? Does it matter? Your comments please…but not here. Click here.

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