BUSINESS WIRE — Mar 12 — OkCupid announced the 200 millionth compatibility question answered by OkCupid members. OkCupid.com gives its members control by letting them suggest the questions to ask, and answer only the questions that matter to them. To date, OkCupid.com members have suggested more than 10,000 compatibility questions that cover topics from religion to politics and smoking to pop culture.
Month: March 2007
OkCupid.com Takes Scientific Match-Making to New Levels
BUSINESS WIRE — Mar 12 — OkCupid announced the 200 millionth compatibility question answered by OkCupid members. OkCupid.com gives its members control by letting them suggest the questions to ask, and answer only the questions that matter to them. To date, OkCupid.com members have suggested more than 10,000 compatibility questions that cover topics from religion to politics and smoking to pop culture.
Upcoming Interviews
OPW — Mar 12 — This Friday on Social Networking Watch I’ll have an interview with the new VP Marketing at Friendster, David Jones, formerly of eBay. Then, on OPW the following Friday, I’ll have an interview with the new CEO of Lavalife.com. – Mark Brooks
Upcoming Interviews
OPW — Mar 12 — This Friday on Social Networking Watch I’ll have an interview with the new VP Marketing at Friendster, David Jones, formerly of eBay. Then, on OPW the following Friday, I’ll have an interview with the new CEO of Lavalife.com. – Mark Brooks
Increase Online Trust
MASTER NEW MEDIA — Mar 8 — At the end of 2006, Time magazine decided that its person of the year was "You". Yes, You. All the You’s that create and rate content on sites such as MySpace, Wikipedia and YouTube. In Web 2.0 the issue of trust has moved away from the people that run the site towards the people that populate it. The issue of "Can I trust this site?" still exists, but the new issue, "Can I trust the people on it?" is now equally important. The main difference now is that content is being generated by anyone and then being rated by anyone. How can you be sure that what other users write is true? To ensure site visitors continue to trust your site, you need to ensure users are who they say they are. You can:
- E-mail an activation link
- Send a text message with an activation code
- Send the activation code to a home or business address
- Only allow site visitors access to content/functionality if recommended by a registered user (LinkedIn, the online career network, does this)
- Show people you know their IP address when they’re logged in
- Collect users’ credit card details
- Allow users to rate a person
- Set up a reference system to highlight respected members
- Have real time face-to-face interaction ( e.g. Skype on eBay)
Original article by Mark McElhaw published on March, 2007 as "You Who? – Trust in Web 2.0" on Webcredible. FULL ARTICLE @ MNM
Increase Online Trust
MASTER NEW MEDIA — Mar 8 — At the end of 2006, Time magazine decided that its person of the year was "You". Yes, You. All the You’s that create and rate content on sites such as MySpace, Wikipedia and YouTube. In Web 2.0 the issue of trust has moved away from the people that run the site towards the people that populate it. The issue of "Can I trust this site?" still exists, but the new issue, "Can I trust the people on it?" is now equally important. The main difference now is that content is being generated by anyone and then being rated by anyone. How can you be sure that what other users write is true? To ensure site visitors continue to trust your site, you need to ensure users are who they say they are. You can:
- E-mail an activation link
- Send a text message with an activation code
- Send the activation code to a home or business address
- Only allow site visitors access to content/functionality if recommended by a registered user (LinkedIn, the online career network, does this)
- Show people you know their IP address when they’re logged in
- Collect users’ credit card details
- Allow users to rate a person
- Set up a reference system to highlight respected members
- Have real time face-to-face interaction ( e.g. Skype on eBay)
Original article by Mark McElhaw published on March, 2007 as "You Who? – Trust in Web 2.0" on Webcredible. FULL ARTICLE @ MNM
The Rich are Online Longer, Use IM and Like to Blog
MEDIA POST — Mar 8 — Affluent Americans ($100k+ income) spend more time on the Internet. And when they're online, they're searching instead of surfing. Yesterday, the Internet Advertising Bureau reported 2006 Internet ad revenues reached ~$16.8 billion (up 34%). JupiterResearch shows U.S. paid online search advertising at $6.4 billion. Marketers should target affluent consumers via paid search, product reviews posted on company Web sites and content on social media sites. The Jupiter study found 43% of affluents use IM, compared with 36% of lesser income. 26% of affluents read blogs and 11% are blog-authors.
The full article was originally published at Media Post, but is no longer available.
The Rich are Online Longer, Use IM and Like to Blog
MEDIA POST — Mar 8 — Affluent Americans ($100k+ income) spend more time on the Internet. And when they're online, they're searching instead of surfing. Yesterday, the Internet Advertising Bureau reported 2006 Internet ad revenues reached ~$16.8 billion (up 34%). JupiterResearch shows U.S. paid online search advertising at $6.4 billion. Marketers should target affluent consumers via paid search, product reviews posted on company Web sites and content on social media sites. The Jupiter study found 43% of affluents use IM, compared with 36% of lesser income. 26% of affluents read blogs and 11% are blog-authors.
The full article was originally published at Media Post, but is no longer available.
MySpace Age Checks May Become State Law
The full article was originally published at WPXI, but is no longer available.
MySpace Age Checks May Become State Law
The full article was originally published at WPXI, but is no longer available.