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Month: November 2008

Spike In Online Dating As Economy Takes A Nose-Dive

Posted on November 12, 2008

Perfectmatchlogo PR NEWSWIRE — Nov 12 — In uncertain economic times, people are actually turning to online dating services more than ever. "One of the hardest emotional feelings is being in the midst of bad news by yourself," said Dr. Pepper Schwartz, chief relationship expert for Perfectmatch.com. Recently released statistics from Perfectmatch.com show a spike in new members of 47% over the last quarter, matches are up 125%.

The full article was originally published at MarketWatch, but is no longer available.

Mark Brooks: Searching online via internet dating is a better deal than spending $50 a night going out hunting.

See all posts on PerfectMatch

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Australian Yahoo!7 Partners With eHarmony

Posted on November 12, 2008

Eharmony_australia_yahoo7_loga PRESS RELEASE — Nov 10 — Under the agreement, Yahoo!7 users will be able to utilise both the existing Yahoo!7 Dating service and eHarmony's singles matching service through a unified front page. This partnership allows Australians more choice, whether they are seeking a casual relationship or a highly compatible partner for a committed relationship. "If you are seeking a long term relationship, eHarmony's can psychologically and scientifically match you with your ideal partner. If you are just after some fun, then Yahoo!7 Dating is the best place." said Karen Lawson, GM Commercial Channels Yahoo!7.

See all posts on eHarmony

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Interview With Linda Maynard

Posted on November 11, 2008

Savvy_womans_guide FOX NEWS — Nov 7 — Linda Maynard, who dated online on and off for years, wrote a book about online dating called "The Savvy Woman's Guide to Online Dating".

Q: Linda, did you find anybody?
A: Well I have a few times. This book is not about how to find Mr. Right, it's about how to navigate through the dating process from posting your profile, to the email, the first phone call and to the first meeting.

Q: Let's talk about the danger. Some people are afraid to do this.
A: When I first dipped my toe into the unchartered waters, I was scared and skeptical and I was looking for something to guide me and give me some rules and guidelines to be safe. And that book is full of ways to be safe.

Q: And some of the more familiar sites, e-Harmony.com, Match.com they charge a fee, especially some of the more secure sites and safer ones.
A: I've tried Match.com. But since I've published this book, I've discovered another site called PlentyOfFish.com and they do not charge at all. And I highly recommend that because more people are on that site because it is free and I found that there is quite a good caliber of people there too.

The full article was originally published at Fox News, but is no longer available.

See all posts on PlentyofFish
See all posts on Match.com
See all posts on eHarmony

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Janis Spindel Now Accepting Donations

Posted on November 11, 2008

Janis_spindel THE NEW YORK OBSERVER — Nov 10 — The high-end matchmaker Janis Spindel, who charges up to $250,000 for her services, told the Daily Transom she's been receiving more barter offers than ever. "Instead of writing me a check, they want to give me townhomes, cars, diamond jewelry", Ms. Spindel said. Last weekend, the owner of a high-end car dealership enticed Ms. Spindel with a brand-new Rolls Royce. She and her prospective client are still negotiating the terms of their contract, but Ms. Spindel is more than willing to make it work. "It's really not a bad deal," she said. "He wants a wife and I want a red Corniche."

The full article was originally published at The New York Observer, but is no longer available.

See all posts on Serious Matchmaking, Inc.

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iDating For STI Sufferers

Posted on November 11, 2008

Datepositive_logo TELEGRAPH.CO.UK — Nov 9 — New dating websites are springing up designed to give a choice to single people with STIs. Along with their favourite films and hair colour, users now also list their condition. 'We set up our site in September 2006, says the co-founder of datepositive.net. 'But we had no idea how much demand there was. Within hours of a small story appearing in a newspaper, the website went crazy. Now we have 3,000 members and it's growing all the time.' FULL ARTICLE @ TELEGRAPH.CO.UK

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Online Personals: Changing Norms, Changing Business Models

Posted on November 10, 2008

Datingmatchmaking_obrazek CLASSIFIED INTELLIGENCE REPORT — Oct '08 — JupiterResearch predicts the online dating industry will hit $1.9 billion by 2012, not including matchmaking services at $250m+ in the U.S. Mark Brooks, who monitors the personals industry, pegs 2004 as the year when dating sites matured. "There are less people on dating sites, but they're spending more money." The CEO of The Right One/Together Dating, Paul Falzone has been in the business 20 years. "When times are good, people want someone to share the fun with. When times are bad, they want companionship."

The Free factor – Free has become a very real factor in the industry, with the emergence of PlentyOfFish.com. POF has more than 10m profiles, and 2m active monthly users. "He's the renegade of the market," said Brooks. "He's making the other players think about advertising money." Frind acknowledges that his $10m in yearly ad revenue has gotten people's attention, but he thinks the traditional dating sites are too invested in the paid-membership model to shift gears.

The Facebook factor – Many in the online dating industry believe social networks will not be a negative factor because SN are for friends and people are posting all sorts of material there they might not want a prospective date to see. But Robert Lee, who has been reviewing dating sites at ALoveLinksPlus.com, believes Facebook is going to figure out how to establish different layers of access, so a user can create a dating-oriented profiles that not everyone can see. As of Oct. 18, Facebook had 497 dating applications.

Different marketing and revenue models – "Personals ads" in newspapers was disrupted by the Internet in the mid-1990s but is being revived with a new focus on Web-first publishing, promoted in print. Another model uses the Web as its operating venue, but drives new customers through heavy advertising in traditional media. Cupid.com makes deals with radio stations to run ads for free in exchange for a share of revenue and claims a conversion rate of 13%. eHarmony and Match spend millions on TV advertising. The typical revenue model is "browse for free, connect for a fee." Matchmaking sites such as Kelleher and Associates, Together Dating and It's Just Lunch have a dual role in the online ecosphere. First, they buy leads from online dating sites, creating yet another line of revenue. Paul Falzone bought LoveAccess.com as a way to generate his own leads. In the 1980s, Falzone's cost per lead was $200-$250 using direct mail. Now his goal is to get that number to zero.

Growth of explicit sites – At the Internet Dating Conference held in London in September, the hallway buzz was all about the explosion in numbers of women signing up for adult sites like Fling.com and AdultFriendFinder. "I'd call it a sexual awakening," said Brooks. "Guys have always been interested in the adult sites, but this is new." The average length of membership on a regular dating site is three months, compared with five months on an adult site.

The future – Mobile and video remain theoretical game-changers, enabling potential match-ups by proximity or direct communication. Brooks sees another potential business model emerging from academic research: a dramatic improvement in the quality of matching.

The full report was originally published at AIM Group, but is no longer available.

See all posts on PlentyofFish                   See all posts on TogetherDating
See all posts on aLoveLinksPlus               See all posts on It's Just Lunch
See all posts on eHarmony                      See all posts on Fling.com
See all posts on Match.com                     See all posts on FriendFinder
See all posts on Kelleher and Associates

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Latest Dating Tool: Your Cell Phone

Posted on November 10, 2008

Mobile_dating_super LA TIMES — Nov 10 — Tech-savvy singles are now relying on cell phone-based services to find new dates and friends. Americans send about 75 billion SMS a month. In the U.S., about 143m wireless subscribers have GPS on their phones, according to Nielsen Mobile, and there were 43.3m active mobile Internet users in August. Juniper Research projects that the mobile dating industry will see $1.4 billion in global revenue by 2013, from $330m in 2007 (much of that business currently comes from Japan, where mobile dating is already very popular). MeetMoi is a mobile dating service that shows singles which potential mates are nearby so they can text each other to meet up. Mobile companies such as Loopt and Earthcomber help members use their phones to search for others nearby with similar interests, such as cycling or hiking.

The full article was originally published at Statesman.com, but is no longer available.

See all posts on MeetMoi

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BluePont Location Aware Dating

Posted on November 10, 2008

Bluepont_logo NEWS TIP — Nov 10 — With BluePont two people can be a few hundred yards away from each other, and whereas normally they would never see each other, now they are introduced and invited to interact. Users download software to their phones it continuously searches for matches in the vicinity. When a match is discovered, the user's phone will vibrate or play music to alert them and they are introduced by first names, photos and some basic information including age and gender.

Mark Brooks: Behold, the future.

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I’m Done With Internet Dating

Posted on November 9, 2008

Advice
OPW — Nov 9 — I asked a friend in Silicon Valley about his experience using internet dating and here’s what he said. "I don’t have much faith in them, and I have not searched for new alternatives as it is difficult to know what is good and what is not. Especially ones just displaying old profiles, there’s no response to my emails, and the sheer ratio of men to women is just so lopsided. I have seen it at 30 to 1, or even best case it has been 12 to 1. It is so sweet for women to go out and date. Good women, they just don’t date online because the online dating scene is so polluted. It’s just so frustrating and gives a low hit rate. You get what you pay for. I for one would pay more for a better return. I think I am more into social events nowadays." Please advise my jaded friend. Your comments please. – Mark Brooks

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Joel D Block, Ph.D., Personality Profiling – OPW Interview

Posted on November 8, 2008

OPW INTERVIEW — Nov 8 — Dr Block does personality profiling.  He’s available to help dating sites add personality profiling. – Mark Brooks

What is your background? Tell us about yourself.
I took my PhD at Syracuse University. Since then I have about 30 years experience working exclusively with relationships. Love and sex are my specialties and my 19th book on those subjects will be out next year. I’ve been honored by a professional organization as Outstanding Couple Therapist and I am a senior psychologist at a teaching hospital as well as faculty at the Einstein College of Medicine in NY.

Would you say you’re a fan of internet dating?
A big fan. There are a lot of people that I see, single men and women, who have been very successful; sometimes they are frustrated but that’s part of the process. They are way more successful online than they would be going to a bar or just other ways of meeting people. They have wider ranges of choices; they will most likely find other singles on the dating sites rather than at the pub. It’s also more affordable.

Who would you say in your opinion has the best personality profiling system right now?
Oh, tough question. I really haven’t studied every single test that’s out there. But of what I’ve seen, I like mine the best.

With the rise of dating sites, there are some people who have been trying to turn romance into a branch of applied mathematics. They’ve been trying to reduce decisions about love into statistical equations. It doesn’t
work.

What some people have realized is that love is too complex to be reduced to a peer reviewed article. I bring not only scientific credibility but after 30 years of working with couples, I have a sense of the poetry needed to match couples.

I have a compatibility test that has 24 questions which takes about 15 minutes to complete. The questions are the kinds of things that are engaging because people relate to them and they strike a familiar chord. The answers go from 0 – not a chance, all the way through possibly, likely, almost certainly, or for 4 points – definitely.

I hear there are 2 schools of thought. One school of thought says that you can most easily match people based on similarity. The other school of thought says that you end up with better matches if you match based on complementary factors. What are your thoughts on that?
I agree with both. A lot of relationships work because one person is dominant and the other one is submissive. Submission and dominance are two factors that are complementary. Then there are other factors like intimacy needs and social needs such as introversion and extroversion that are similarity factors. So I think that it’s not either/or but a really good test, as mine is, has both.

Are you a fan of the Meyers-Briggs test?
Not so much. First of all, Meyers-Briggs is not quite a compatibility test and it’s a little bit of a stretch in terms of using it on a romantic basis.

There are different versions but there isn’t a “romantic” version of the Meyers-Briggs. I’m not that set against it, it’s just not something I would prefer. With my test, I do the matches and I tell you what your chances are and why this person is a good match for you.

What’s more, there is an open offer: Any dating site that uses my test and matches a couple who marry—my team will pay for a Vegas Honeymoon!

You have a new book coming out, tell us more.
The book is The Real Reasons Men Commit, Why He Will—or Won’t—Love, Honor and Marry You. It’s a book primarily for women, although I’ve had a couple of men read it and really love it. In fact, Mario Lopez, considered to be the most eligible bachelor by People magazine, wrote the cover blurb and said he learned a lot from it. But it’s mostly for women and it’s how to find a commitment oriented guy and avoid the commitment phobic guy.

I did this book with a single woman, a Broadway actress, Kimberly Dawn Neumann and we developed several new concepts. One term we came up with is vulnerphobia. These are the men who are afraid of being vulnerable. Those men don’t have a strong enough sense of “I” in terms of themselves to create a “We” in their life. The idea of sharing, losing their independence, their sense of themselves, all those things frighten them. The book really goes into detail about how to separate the commitment phobic from the commitment ready. It will be out in December.

Can internet dating services work with you?
There is a growing trend for dating sites to have a group of psychologist-coaches to help people with their relationship issues. I think that is the coming trend and its one of the things I offer. I bring 3 decades of experience to the challenge. So, it’s not just about matching, but it is also about helping couples to make their love last.

I can bring a lot of services to the dating sites, like doing webinars, answering subscriber emails, that sort of direct contact. I’ve written books on most of the couple issues. I wrote a book called “Naked Intimacy”
that has to do with openness. Another book “Broken Promises and Mended Hearts” has to do with trust. I think that dating sites would really prosper from having someone not only help with the matches but help people maintain love; keeping love alive is tough.

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