PR WEB — Jan 13 — Skalfa
eCommerce released a new version of its SkaDate dating
software – SkaDate 7. Now users can embed video
clips from YouTube, Yahoo video, FaceBook, Metacafe, and
others. Contacts can be imported from email services, replies are
trackable in forums, and there's a new interface for creating blogs and
so on. A live demo of SkaDate 7 dating site software can be found at www.skadate.com/demo. FULL ARTICLE @ PR WEB
Mark Brooks: I still do have the hard time trusting the companies
that can't get grammar right in press release, and so on. (I corrected
the excerpt at least).
Month: January 2009
Love’s Great, But Sugar Pays The Bills
PRESS RELEASE — Jan 12 — Finding a 'sugar daddy ' is becoming a popular alternative for many daters in today's ruff economy. "We've seen a significant rise in new memberships says an official at SeekingArrangement.com. About 50%" of their users are married. The ration is 10 women to 1 man.
The full article was originally published at Prudent Press Agency, but is no longer available.
Match.com Ramps Up Marketing Activity
UTALK MARKETING — Jan 11 — Match.com is launching a new multi-million
pound marketing campaign in
a bid to promote online dating as a natural way to find a partner. Last
year, the site launched two campaigns, Cupid and Fate, and Too
Many Women, Hot New Men, that helped the site achieve a brand awareness
double that of its nearest competitor. FULL ARTICLE @ UTALK MARKETING
Ashley Madison’s Secret Success
LA TIMES — Jan 10 — Ashley Madison caters to people wanting to have an affair and claims 3.2m members. Noel Biderman, self-described happily married father of two, started the company in 2001. Biderman explained that in hard economic times, a lot of people who've been planning a divorce suddenly cannot afford one. He believes that hearing about the service in a commercial is not going to persuade anyone to have an affair. "It's a decision they've come to already. All I'm saying is, don't do it in the workplace where it could result in someone losing their job, don't go to a singles dating service and lie about your status, and don't hire a prostitute. FULL ARTICLE @ LA TIMES
iDate Tickets Available Online Through Friday
OPW — Jan 12 — There's a few days left to pick up your Internet Dating Conference ticket online. The online price is $975 through Friday 15th January, then its $1150 at the door. Click here to get $75 off your online ticket order through Friday. This is a very special courtesy discount for OPW readers. Attendance is looking strong and should be a little ahead of last year with ~450 people. – Mark Brooks
Sun Sets On PlanetOut
SF BUSINESS TIMES — Jan 9 — Gay and lesbian media company PlanetOut Inc will merge with Here Networks and Regent Entertainment Media, two related businesses that have bought parts of PlanetOut in the past few years. Here Media and Regent will pay $4.7m in cash into the new company as part of the deal. They'll own, through special preferred shares, 80% of the business after the merger.
The full article was originally published at SF Business Times, but is no longer available.
For Sale?
OPW — Jan 12 — Would you like to sell your internet dating company? If you have
revenues over $1m I have qualified buyers waiting to talk to you. –
Mark Brooks
Oh, Shoot: Markus Frind
INC — Jan 9 — January's Inc cover features Markus Frind (Plentyoffish.com, age 30) who, with a mix of ingenuity and practiced simplicity has managed to build a $10 million business entirely on his own. Check out this little funny video from INC.
Online Video And Online Phone Calls Boom In 2008
CENTER FOR MEDIA RESEARCH — Jan 8 — According to new data from Mediamark Research & Intelligence, (MRI) watching online videos and making online phone calls posted the biggest year-to-year percent increase among adult Internet users.
The full article was originally published at Media Post, but is no longer available.
Mark Brooks: Users are getting warmed up to internet telephony and video.
Pre-Shop Customer Reviews Important To Online Customers
CENTER FOR MEDIA RESEARCH — Jan 8 — Nielsen Online found that customer reviews are an important research tool for online consumers, with 71% agreeing that consumer reviews make them more comfortable that they are buying the right product. 81% of online shoppers have read product or retailer reviews by other customers.
The full article was originally published at Media Post, but is no longer available.