ELECTRONIC RETAIL MAG — Feb '09 — After receiving his MBA from the Stanford Graduate School of Business, Greg Waldorf spent 15 years in the Bay area working with various tech companies. He accepted the eHarmony CEO post in 2006. Q: Did you make significant changes to the way the company was run or in its marketing efforts?
A: I think of the changes that we've made as more extensions than wholesale changes.
A: We're constantly engaged in the process of making that matching system as good as it can be. More than 2% of marriages in the United States are through eHarmony. We really want to know over time if those people are doing better than average. We also want to know if they just have an average marriage, which doesn't mean that they're all perfect–but they should be happier.
Q: What makes your company stand out from the competition?
A: It is this intense focus on the customer, and I'm very proud to say that I don't believe that eHarmony is a cynical company.
Q: How has your DRTV strategy changed over the years?
A: It's changed a lot. What's the same? Even though our ads may look different and the pacing might be different, hopefully, we're really breaking through to people with a campaign that always feels branded, special and unique. So, that hasn't changed.
A: So far, it's not hurt us. I think people who want serious and long-term relationships see value in eHarmony's matchmaking service.
Q: What is eHarmony doing to weather these tough economic times?
A: I think that in all economies, the desire to be in a great long-term relationship doesn't change.
The full article was originally published at Electronic Retailer Magazine, but is no longer available.