OPW – Oct 16 – comScore, which measures total unique visitors, has released their iDate rankings for September. Not only did Singlesnet hold strong at #1 (3,713), but the site actually saw an increase of nearly 450 unique visitors from August. Meanwhile, Yahoo Personals experienced a major downturn, falling from #2 to #4. The site hauled in only 2,705 unique visitors in September versus 3,132 in August.
Yahoo’s loss was PlentyofFish’s gain. The free dating site had 2,986 unique visitors last month, up more than 200 from August. As a result, PlentyofFish vaulted from #5 to #2 in the comScore rankings, just ahead of Match at # 3 (2,904). TRUE slipped a spot to #5 with 2,680 unique visitors.
The order of the #6-#10 positions remained People Media sites, eHarmony, Mate1, Spark Networks and DateHookup, respectively.
Visits is the more important metric…
Visits is the more important metric…