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Month: August 2010

Humor And Similar Cultural Background Remain Key To Relationships

Posted on August 24, 2010

Peoplemedia logo BUSINESS WIRE – Aug 24 – A recent Pew Research Center survey finds that
a sense of humor and a similar cultural background are the
characteristics people value most when looking for a soul
mate. According to a survey of 1,000 Americans conducted for People
Media
, fully three-quarters of the population believe a sense humor or a
common cultural background are paramount for relationship success. The
other most important factors when choosing a relationship partner are:

    * 45% — Sense of humor
    * 30%– Similar cultural background
    * 10% — Appearance
    * 7.3% — Educational level
    * 6.8% — Financial state
FULL ARTICLE @ BUSINESS WIRE

See all posts on People Media

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Lavalife Reveals The Fate Of The Turkey Baster

Posted on August 24, 2010

Lavalife PR NEWSWIRE – Aug 24 – The new movie, "The Switch" starring Jennifer Aniston and Jason Bateman tells the tale of a 40-year-old woman who wants to find the "right" sperm donor and have a baby on her own. Lavalife asked singles: "Would you donate your sperm or eggs for a friend who wanted to have a baby?" 63% of men and 48% of women surveyed said yes. A recent article by Lisa Daily in Lavalife's online magazine, "Click," discusses how smart women are choosing to have children by themselves in record numbers. According to the 2000 Bureau of the Census, non-marital cohabitation, separation, and divorce have become more common, as has remarriage. Half of all children in the US lived or will live with only one parent before reaching adulthood. Most one-parent families (86%) are headed by mothers. FULL ARTICLE @ PR NEWSWIRE

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Single? You’re Not Alone

Posted on August 24, 2010

Single woman CNN – Aug 23 – There are 96M people in the US who have no spouse. 43% of Americans over 18 are single, and 61% of them have never said 'I do.' ~46% of all households nationwide are maintained by a single person. More than half of the unmarried Americans are women. And for every 100 single women, there are 88 unmarried men available. There were 904 dating services available as of 2002, employing ~4,300 people to help the single folks find each other and the companies collected $489M that year. FULL ARTICLE @ CNN

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eHarmony Aims To Dominate British Market

Posted on August 24, 2010

Eharmony-logo GUARDIAN.CO.UK – Aug 24 – eHarmony claims to be responsible for  542 weddings every day in America. eHarmony CEO Greg Waldorf hopes to repeat that trick in Britain, where eHarmony launched 18 months ago and aims to be market leader among paid matchmaking sites within the next two years. eHarmony says it has signed up a million registered users in 18 months. But the site faces a crowded market – according to Experian Hitwise, it ranks only 11th in traffic among UK dating sites, with 1.79% of visits. That compares to the free-of-charge market leader Plentyoffish, which accounted for 18% in July. FULL ARTICLE @ GUARDIAN.CO.UK

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Andrew Conru, The Engineer Of Love

Posted on August 24, 2010

Andrew conru2 IEEE SPECTRUM – Aug 24 - Andrew Conru is the reclusive founder of FriendFinder, the largest network of dating sites, with more than $300M in annual revenues. He wants to build the virtual-reality restaurant inside an empty retail space in a trendy part of Seattle. Diners would eat in a real train car, with changing scenes from exotic locales projected on the windows—videos of Kyoto with your sushi, for example—as the train shakes and shimmies to simulate forward motion. "When Conru sees inspiration, he’s very quick to react,” says Mark Brooks, a social networks analyst for Online Personals Watch. In 1994 Conru built Dining.com, one of the first Web sites based on collaborative filtering. User reviews and preferences were used to recommend restaurants to other users. Later in 1994, Conru decided to apply collaborative filtering to a problem in his own life—getting a date. The result was Web Personals, the first dating site, which he sold in 1995. This became the basis for the FriendFinder network, which he launched in 1996. Penthouse Media Group bought FriendFinder in 2007 for $500M and renamed itself FriendFinder Networks. In 2008, FriendFinder filed for an IPO, hoping to raise $460M. By 2010, that amount was down to $220M. Finally, earlier this year, FriendFinder ”indefinitely shelved” the IPO. FULL ARTICLE @ IEEE SPECTRUM

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C-Date.de, The 2nd Largest Dating Site In Germany

Posted on August 23, 2010

Cdate logo PRESS RELEASE – Aug 23 – According to ComsCore, casual dating site C-Date ranked as #2 dating site in Germany with 564,000 unique visitors in June. C-Date is available in 35 countries and has over 3.1M registered users with 10,000 new users registering each day. In Oct 2009 Nielsen Online also ranked C-Date as #1 dating site in Spain as well as #3 in France and Switzerland. 

The full article was originally published at Open PR, but is no longer available.

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Tastebuds.fm – A Brand New Dating Service For Music Lovers

Posted on August 23, 2010

Tastebuds logo PRESS RELEASE – Aug 23 - Tastebuds.fm is a brand new music dating
website that matches potential partners based primarily on their tastes
in music. It integrates directly with Last.fm, allowing users to plug in
their username and immediately populate their profile. There’s also the
option to manually input your favourite bands when searching for
matches. FULL ARTICLE @ RESPONSE SOURCE

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What Scientists Are Learning From Online Dating

Posted on August 23, 2010

Okcupid logo aktualni BOSTON GLOBE – Aug 22 - OKCupid has begun publishing statistics about its users’ behavior on its blog OKTrends, and using the numbers to generate real-world advice. For example: Men get more responses from women if they don’t smile in their profile pictures and women are more likely than men to send messages to people they don’t find attractive. The blog has also uncovered some trends about lying: All users add an average of two inches to their height and a 20% raise in salary. OKCupid can also analyze user communications to see what works and what doesn’t. The word choices most likely to kill your chances of getting a reply are bad grammar and “netspeak,” like saying “ur” for “your.” Dan Ariely, a behavioral economist, used data from a different website to analyze which attributes determine the success of men and women in getting responses from the opposite sex. For both sexes, the attractiveness of the photo was the most important trait. Beyond that, men’s height was the most important feature to women. FULL ARTICLE @ BOSTON GLOBE

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Marketing Affairs: How To Advertise Paramours

Posted on August 23, 2010

Avidlifemedia logo MARKETPLACE – Aug 19 - Noel Biderman is the president a company called Avid Life Media, which runs a bunch of niche dating sites. There's CougarLife.com for older women and younger men, HotorNot.com and AshleyMadison, a dating site for married people for which Noel has gotten a lot of attention. Noel buys traditional ads where he can. But of course, a lot of big media companies won't take ads from Ashley Madison. His response? Fine. He goes to plan B — decrying them in the press for being unreasonable. Avid Life pulled down $30M in revenue last year.  Introducing cheaters to each other online has afforded Noel a pretty comfortable life. Noel does tend to defend his business with various theories and arguments about the future of matrimony and where we're headed as a society. But in the end, he says it really is all about the money. There's no way he'd be doing this otherwise.

The full article was originally published at Marketplace, but is no longer available.

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Singles Boosting German Dating Sites’ Profits

Posted on August 23, 2010

Online dating111 DW WORLD – Aug 20 - Every month ~7M German singles are active on online
dating sites. And with over 2,000 German online dating sites, it would
seem that these singles are spoiled for choice. This, however, isn't
necessarily the reality as the public loses track of which sites are
actually useful, according to Henning Wiechers, CEO of
Singleboersen-vergleich, an online portal that rates dating websites in
Germany, Austria and Switzerland. Although many areas of e-commerce tend
to be dominated by large American companies, Wiechers said 7 of
Germany's top 10 online dating platforms are "made in
Germany." Hamburg-based ElitePartner targets high-income singles with a
university education. ElitePartner's last year's turnover was over 20M
euros ($25 million). Other leading websites, like FriendScout24 said it registers thousands of new members every day. FULL ARTICLE @ DW WORLD

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