PRESS RELEASE – Sep 2 – GlobalPersonals.co.uk has
launched a network dedicated to the over 50’s market. Bauer Media's
highly successful 'Yours Magazine' for the over 50's already runs YoursDating.co.uk through WhiteLabelDating.com. According
to the OfCom’s report, Over-55s are the fastest-growing age group for
internet take-up, with 50% now having broadband, up from 43% last year.
More than 70% of 55+ use their computers for email, but many also visit
social networks, play games online, download films or listen to online
radio.
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It makes perfect sense. This is a big growth area and most mature internet users are not attracted to the design, functionality and vibe of those dating sites aimed at a younger audience. The more mature single person prefers something a little more straightforward and less gimmicky with the emphasis on getting to know others with a view to meeting on a date. It may sound obvious but the point is they want to spend less time online and more time with real people.
It makes perfect sense. This is a big growth area and most mature internet users are not attracted to the design, functionality and vibe of those dating sites aimed at a younger audience. The more mature single person prefers something a little more straightforward and less gimmicky with the emphasis on getting to know others with a view to meeting on a date. It may sound obvious but the point is they want to spend less time online and more time with real people.
well yep, young adults spend more time because they are still trying to discover a lot of things, I guess the targeted audience needs more marketing and advertising to be able to draw members that are fit for the site. Matured people often spend their time on the net looking for the best way to invest money or to earn money, that means most of this person are here for financial and business dealings.
well yep, young adults spend more time because they are still trying to discover a lot of things, I guess the targeted audience needs more marketing and advertising to be able to draw members that are fit for the site. Matured people often spend their time on the net looking for the best way to invest money or to earn money, that means most of this person are here for financial and business dealings.