MARKETING WEEK – Oct 18 - UK country manager Ottokar Rosenberger says eHarmony will focus on what makes UK singles “really tick” and communicate the brand in a “truly local way”. eHarmony has switched creative agencies in the UK from US-based Donat/Wald + Haque to Karmarama, Marketing Week Engage Awards’ agency of the year winner, to develop UK-specific campaigns.
by Lara O'Reilly
See full article at Marketing Week
Brits are kinda sensitive to American companies not localizing properly. Non-Brit images, slang, language idiosycncracies of us Brits are easy to slip up on.
Brits are kinda sensitive to American companies not localizing properly. Non-Brit images, slang, language idiosycncracies of us Brits are easy to slip up on.
Yup – this is a good idea. The positioning has been poor so far, a creative shake up was definitely needed – hopefully this will help eHarmony reposition for the UK market.
Ross
Yup – this is a good idea. The positioning has been poor so far, a creative shake up was definitely needed – hopefully this will help eHarmony reposition for the UK market.
Ross