NY TIMES – Mar 9 – HowAboutWe, which until lately targeted only singles, has been a success, attracting ~700K date ideas. But its founders quickly discovered the commercial paradox of the dating site: The better you are at finding love for a client, the faster she signs off and ceases to pay you. “If you succeed,” Mr. Schildkrout says, “you lose.” Later this year, Mr. Schechter and Mr. Schildkrout will release a new dating portal focused on committed couples. It will seek to get them out of their routines, off their feet and on the town for frequent dates.
by Anand Giridharadas
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