OPW – Mar 9 – For the full list of 29 lessons, go to the Courtland Brooks blog. Here’s 9.
– You are the absolute worst judge of whether your site is usable. You know too much about your site and its impossible to unknow it. So do AB testing!
– Do usability testing one morning every month and use 3 users. No labs or mirrors. No ‘big report.’ Debrief managers over lunch. Test competitors or comparable sites for your first test.
– Usertesting.com is great for quick and cheap testing but you can’t quiz users further.
– Bear in mind, graphic designers will kill you. They get bored and want to decorate stuff.
– Rather than use testimonials, monitor Twitter and favorite the favorable tweets and embed them into your website.
– Design your emails for mobile first, then PC.
– A photo of an attractive woman will lift conversions among males. Women are less effected by good looking photos of men or women.
– When listing buying options. Lead with the product you'd most like to sell. People gravitate towards your first listing.
– Add a high end product and that will boost sales at other levels.
The next Conversion Conferences are in Chicago, Florida, Dusseldorf and London, later this year.