Month: March 2012

400K Brits Logging On Each Week To Have An Affair

Posted on March 26, 2012

Maritalaffair logoDAILY MAIL – Mar 20 – Bored housewives are behind a surge that has seen more than one million Brits signing up to extramarital dating websites to have an affair. Figures show up to 400K unique users are logging on each week in the hope of committing adultery. One of the largest websites MaritalAffair.co.uk claims to have ~600K members. AshleyMadison.com said it received a new British member every 45 seconds. ~150K Britons use the site each week. The company said it acquired ~10K new users the day after Valentine's Day, and most of them were married women.

by Leon Watson
See full article at Daily Mail

See all posts on AshleyMadison
See all posts on MaritalAffair

Three Major Online Dating Sites Agree To Screen For Predators

Posted on March 22, 2012

TypingMASHABLE – Mar 21 – The state attorney general’s office will work with Match.com, eHarmony.com and Spark Networks to screen for sexual predators, identity thieves and scammers. A joint statement issued Monday notes the prevalence of online dating and says the companies’ main objective is to keep users safe. A Match.com spokesperson told Mashable the site is already taking the precautions outlined in the agreement, and an eHarmony spokesperson said existing screening mechanisms have helped keep sex offenders off the service in the past.

by Kate Freeman
See full article at Mashable

See all posts on Match.com
See all posts on eHarmony
See all posts on Spark Networks

Zoosk Integrates Gamification

Posted on March 22, 2012

Zoosk logo newVENTURE BEAT – Mar 20 – Founded five years ago, Zoosk started to make a name for itself in online dating through Facebook and other social networks. Last year, it generated revenue of more than $90M and was named in the top 50 venture-backed companies by the Wall Street Journal. Now the company is working to integrate gamification into its online dating platform.

by Heath Hooker
See full article at Venture Beat

See all posts on Zoosk

Dating Factory Launches In U.S.

Posted on March 21, 2012

Datingfactory logo newXBIZ.COM – Mar 19 – Dating Factory announced the launch of its U.S. operations today along with the appointment of Moreno “MO” Aguiari as its head. Aguirai is being tasked with building the European company's white label dating site domestic business.

by Bob Johnson
See full article at XBIZ.com

See all posts on DatingFactory

BeNaughty.com Becomes A Top Free Lifestyle App In The US

Posted on March 21, 2012

Benaughty logo lepsiPR NEWSWIRE – Mar 19 – Now with ~2M downloads, BeNaughty.com's free lifestyle App has hit the first spot in the US, Canada, UK and Australia and is the only dating App in the top 100, ahead of popular horoscope, games and shopping Apps.

The full article was originally published at MarketWatch, but is no longer available.

See all posts on BeNaughty

Online Personals Watch Sucks!

Posted on March 20, 2012

OPW logo z banneru…but we're not sure how. Could you help us please. We'd like to know what in particular sucks, and how you'd like to see it fixed. How can we make OPW more useful and readable for you. Please email mark@onlinepersonalswatch.com with what you'd like to see changed. Thanks for your consideration.

Top Places To Advertise Your Dating Site

Posted on March 20, 2012

Website-advertisingCB BLOG – Mar 19 – While there are many ways to advertise your dating site, the advertising plan really comes down to budget and the ability to reach your target audience. Below are a few examples of the top places to promote your site.

1. Online advertising networks – Google Adsense, Value Click Media, Admarketplace and Casale Media.

2. Affiliate advertising networks - Commission Junction, Linkshare, ShareASale and NeverBlue

3. Plentyoffish.com (POF) advertising service (https://ads.pof.com) allows you to place ads on POF targeting key audience demographics.

Other methods on how dating websites can work in cooperation to generate additional traffic is co-registration advertising strategies, exit traffic advertising and targeted email advertising.

Read more at Courtland Brooks blog

(Full Disclosure: POF is a long term client of Courtland Brooks)

Badoo: Dating Site That Attracted 140 Million People

Posted on March 19, 2012

Badoo logoINDEPENDENT.CO.UK – Mar 19 – Badoo is one of Britain's biggest online success stories and has amassed 140M users a month. Badoo is essentially a dating site that also allows users to pretend they're only looking to make new friends. Most people use the site just to chat, with 20% going on to date. An average user will speak to between six and 10 people a month and meet between two and four of them. The idea has proved more popular in Latin countries than in Britain or the United States – only 1 million or so of the monthly users are based in the UK (60% are male and one third are over 35).

by Ian Burrell
See full article at Independent.co.uk

See all posts on Badoo

Online Dating Algorithm Adding Up To Love

Posted on March 17, 2012

Match logo newCBS – Mar 15 – “Our algorithm is not based psychological theory,” said Amarnath Thombre who helped design Match.com’s algorithm. “It’s based on rigorous analysis of data of what people actually do on the site.” The Match.com algorithm is behind every single match made on the site. It takes into account the user’s personality, preferences, and their behavior on the site. “The algorithm is constantly following you on the site and getting more and more accurate as you spend more time on the site,” Thombre said. Dr. Eli Finkel, a psychology professor at Northwestern University, has been studying the science behind sites like Match.com. He says the sites are generally good at connecting two people who might otherwise never meet, but he says there’s a certain magic to finding true love that’s not part of a math equation. He says that spark we all seek can only happen with face-to-face interaction.

See full article at CBS

See all posts on Match.com