CHANNEL24.CO.ZA – TopTV has sold advertising space to AshleyMadison.com. It is the only South African broadcaster airing an advertisement for the company, according to the dating site. The controversial advertisement, titled AM Bedroom Frolic, sees a couple engaging in foreplay while the captions on screen read: "This couple is married. But not to each other." Ashley Madison has seen an 18% increase in sign-ups since the advertisement was first aired on TopTV in mid-October. "Our membership growth in South Africa continues with ~120K members since June," said Biderman.
The full article was originally published at Channel24.co.za, but is no longer available.
See all posts on Ashley Madison
AM knows controversial advertising. Their entire business model is successful because of the limited number of (capable) competitors willing to entire the married dating space. And noone is public about heading them, except for Noel. He’s at least public about it, and that’s worked very well for him.
AM knows controversial advertising. Their entire business model is successful because of the limited number of (capable) competitors willing to entire the married dating space. And noone is public about heading them, except for Noel. He’s at least public about it, and that’s worked very well for him.