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Month: October 2015

iDate London Includes A Bonus Conference Day (Oct 14th) On Social Discovery

Posted on October 10, 2015

OPW – Oct 8 – The London iDate is taking place next week (Oct 14-16th). Oct 14th is now a full day event. Check out the agenda.

Post by Courtland Brooks Internet Dating Marketing Consulting

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Dating Apps: Tech Doesn’t Matter, Says Sex Columnist

Posted on October 10, 2015

Dating appsNYMAG – Oct 6 – Users choose dating apps the same way they choose bars – based on the people. The make-or-break factor in whether users stick around, is the crowd. With new apps getting launched every few months,  the dating app people will like best is the one that happens to have a user base that fits the demographic of people they want.

Here's a breakdown of some of the dating apps Maureen O'Connor, a sex columnist, have experimented with:

  • Tinder: Single people who hang out at bars.
  • OKCupid: Single people who hang out at coffee shops.
  • Match: Squares.
  • JDate: Jewish squares.
  • eHarmony: Christian squares.
  • Ashley Madison: Horny married guys.
  • Blendr: Horny single guys.
  • Happn: People with nice jeans who live near your subway stop.
  • Coffee Meets Bagel: Risk-averse nice guys.
  • The League: Hedge funds and Hamptons.

Dating apps, like all social situations, are malleable. They're whatever people want them to be.

by Maureen O'Connor
See full article at NYMag

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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Social Media Marketing: Zoosk Has The Most Fans, Tinder Is The Most Engaging

Posted on October 8, 2015

Screen-Shot-2015-10-07-at-3.50.09-PMDIGIDAY – Oct 8 – According to Unmetric and Socialbakers, two social media analytics firms, Zoosk had the largest Facebook fan base (13M), followed by Match.com (827K) and Tinder (369K). Tinder's fan base grew by 56% between Jan and now. Zoosk and Match.com maintain the lead on Twitter as well. Zoosk published the greatest number of FB posts, but Tinder had the highest average engagement and the most posts shared by fans.

by Tanya Dua
See full article at DigiDay

See all posts on Match.com
See all posts on Tinder
See all posts on Zoosk

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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Dating App The Grade Launches Peer Review Feature

Posted on October 8, 2015

The grade lotoBUSTLE.COM – Oct 8 – The Grade's Peer Review Feauture will allow users to leave feedback about other users. Based on the feedback, users are assigned a Peer Review grade, which will then be factored into the overall grade that they get via the app.

by Laken Howard
See full article at Bustle

See all posts on The Grade

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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Tinder Is Killing Romance, Says BBC Historian Lucy Worsley

Posted on October 6, 2015

19313DCE000005DC-0-image-a-31_1444083497914DAILYMAIL.CO.UK – Oct 6 – BBC presenter and historian Lucy Worsley says romance is dying out. Dating apps make it easy for couples to enter relationships, and love is being replaced by 'bored singletons looking for one-night stands'. The first episode of A Very British Romance is on Thursday on BBC Four at 9pm.

by Simon Cable
See full article at DailyMail.co.uk

See all posts on Tinder

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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BadOnlineDates.com To Launch Dating App

Posted on October 6, 2015

Badonlinedates logoPRWEB – Oct 5 – Bad Online Dates (BOD), a website that lets users vent about their bad dates experiences, is celebrating its eighth anniversary, and launching a new dating app. The app will be launched with ~100 participants this October in a test market on the West Coast of the US, with a rollout expected across the U.S. in 2016.

See full article at PRWeb

See all posts on BadOnlineDates.com

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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Veep Dating App Reached 5K Users In One Week

Posted on October 5, 2015

Veep dating app iconVENTURE BEAT – Oct 5 – Veep is a new meetup/hookup app. The app is free and doesn't require a Facebook profile. "Veep has a unique interest system that lets users search for people based on any combination of their interests and hobbies," says the founder, 19-year-old Hunter Harris.

by Mark Sullivan
See full article at Venture Beat

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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Dating App Happn Expects To Reach 10M Users

Posted on October 5, 2015

Happn screenshot2TELEGRAPH.CO.UK – Oct 3 - Happn has just raised $14M. The app launched in Paris in 2014, and claims 6.5M members worldwide with 700K in the UK. It took the company ten months to reach a million users. Now Happn is signing up 1M new users per month, and expects to reach 10M by the end of the year. The app connects people who have crossed paths in real life. The new funding will be used to drive expansion into Asia – with launches planned in Manila, Bangkok, Seoul, Tokyo and Hong Kong – and grow Happn's presence in Europe, South America and the US. While the app is completely free for women, men have to pay to send charms. The company has already been working with car company Fiat on an advertising campaign.

by Sophie Curtis
See full article at Telegraph.co.uk

See all posts on Happn

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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4 Weeks Left To Nominate For Online Dating iDate Awards

Posted on October 5, 2015

WEBWIRE – Oct 5 – Nominations began this summer and remain open to the public for submission at iDateAwards.com until October 31, 2015.  There is no cost to participate and self-nominations are accepted. Hailed as “the Oscars for the Dating Industry,” the iDate Awards are the first and only online dating industry awards. You can nominate in those categories:

  • Best Dating Site
  • Best Matchmaker
  • Best Software Provider
  • Best Mobile Dating App
  • Best Dating Site Design
  • Best Dating Coach
  • Most Innovative Company
  • Best New Technology
  • Best Payment System
  • Best Affiliate Program
  • Best Marketing Campaign
  • Best Niche Dating Site
  • Best Up and Coming Dating Site

See full article at Webwire

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Teens And Online Dating

Posted on October 5, 2015

PewInternet_LogoPEW INTERNET – Oct 3 – Pew Research Center's latest report examines American teens' digital romantic practices. A majority of teens with dating experience (76%) say they have only dated people they met offline. ~8% of all teens have dated or hooked up with someone they first met online. Of those who have met a partner online, the majority met on social media sites.

by Amanda Lenhart, Monica Anderson & Aaron Smith
See full article at Pew Research Center

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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