ALTERNET – Apr 6 – Men can "connect one on one" with real women. In exchange for their flirtatious services, the girls are able to pocket some extra cash. Since their launch in 2008, more than 10K women have signed up for the site. According to a report put together by Business Insider, some full-time users can earn up to $55K a year on Mygirlfund.
Month: April 2016
Momo Shares Surge On Alibaba’s Interest
CHINA DAILY – Apr 7 – Momo surged 33.6% after a regulatory filing showed Alibaba Group Holding's finance affiliates joined the group seeking to take the company private. Momo closed at $16.09 per American depository receipt on Wednesday, up $4.05, marking its biggest gain since the dating platform went public, raising $248M on the NASDAQ in Dec '14. Analysts expect the privatization to proceed more smoothly with strong backing, as according to Bloomberg, only 7 out of the 40 US traded Chinese firms that earlier proposed privatization over the past 12 months have completed the process.
by Dai Tian
See full article at China Daily
Instnt Connects Groups Of Friends
COSMOPOLITAN – Apr 5 – The free dating app connects users and their friends with other groups of friends, instantly, then both groups decide whether to meet up and take it from there. Research by the University of California published in the journal Psychological Science found that group shots of friends blur the distraction of an individual's 'asymmetries' – meaning that faces 'average out' hotter. Drew Walker and Edward Vul, the authors of the study, concluded that "having a few wingmen or wingwomen may be indeed a good dating strategy, particularly if their facial features compliment and average out one's unattractive idiosyncrasies."
How Grindr Monetizes 6M Active Users (Webinar)
VENTURE BEAT – Apr 5 – Grindr CTO Lukas Sliwka and VB analyst Jon Cifuentes will host a free webinar to give an inside scoop on how mobile app analytics solutions help powerfully leverage critical user data. Grindr has 5 to 6M monthly active users and 2.4M daily active users. Those users are a rich and crucial source of data as Grindr continues to grow its popularity with current clients and expand its reach globally. Grindr is continuing to expand its business model by introducing value-add services, transforming itself into a broader gay lifestyle platform.
IllicitEncounters Buys Private Island For It’s Members
IBTIMES – Apr 6 – IllicitEncounters.com is acquiring a private island known only as the Illicit Retreat, situated about 100 miles from Portsmouth. It will be equipped with luxury private apartments that will include a dining room, bedrooms, cooking facilities and jacuzzi. Transportation by helicopter will be provided to ensure that their members won't get caught on public transport or add a suspiciously large amount of mileage on their cars. The website claims to have 1M+ users in the UK and a sign up ratio of female to male member 45:55.
by William Watkinson
See full article at IBTimes
Steve Dean Of Courtland Brooks To Provide Special Session At iDate Mobile
WEBWIRE – Apr 5 – Steve Dean, strategic advisor and mobile expert at Courtland Brooks, will provide a special 3 hour session "Developing a Mobile Dating Strategy" at on June 8. The session will provide an in-depth analysis of the current mobile dating landscape, an overview of the most effective features and payment models in mobile, and a deep dive into the psychographics of user behavior. If you plan to build, grow, or monetize your mobile dating app this year, this is a session you shouldn't miss. The event takes place June 8-10, 2016 at the Sportsmen's Lodge Events Center in Los Angeles, CA.
Swipe Buster To Check Tinder Activity
VANITY FAIR – Apr 4 – For a $5 fee, users can input into a search field the first name, age, and location of anyone whom they want to check up on. Swipe Buster subsequently retrieves the data from Tinder's A.P.I. Then the site displays the users who fit those criteria, allowing users to see their photos, when they logged on, and whether they are seeking out men or women.
Advertising On Happn: From NGOs To Brand Romance
MARKETING MAGAZINE – Apr 4 – The France-based app is making a name for itself among NGOs looking to promote good causes, including Equality Now, Plan UK and the Art Fund, as well as brands, like Fiat. Happn's USP is that it focuses on urban centres and is all about meeting people users have "crossed paths with" in real life, encouraging continuous daily use rather than selective visits. The app has been adding 1.2m users a month but is currently still fairly ad-free even though this year, after a long period of testing, it has ramped up its efforts to boost advertising.
STD Awareness Campaign On Tinder
MASHABLE – Apr 4 – A new campaign in Australia is using Tinder to raise awareness of safe sex and STIs. The campaign is a collaboration between HERO Condoms and Straya Cash artist Aaron Tyler, who created 10 fake Tinder profiles modelled after common STIs.
Wander Launches Interest Groups For Singles
PRNEWSWIRE – Apr 3 – Users login to Wander and select the interests they care about. The app then intelligently recommends the most compatible group chats categorized by interest, event, place or, what's trending. In the group chat room, users join the conversation, check out other members, and even create subgroups to chat about more specific topics. Studies indicate that 64% of singles prefer having common interests as the most important factor in online dating.
