MASHABLE – Feb 10 – Tinder users can "Super Like" people they are "super" into to encourage them to swipe right on them. While the idea sounds flattering in theory, the reality of being Super Liked can be deeply off-putting for some users. PR executive Helen Parkinson says that receiving a Super Like gives her an ego boost at first, but she feels a little uneasy about the concept. "Often the sort of guys who Super Like me are a little on the creepy side," says Parkinson. She's not alone in this. Social media creative Gemma Clapp says it "seems too desperate" and web comic author Neil Bryer says he's only ever Super Liked by accident. Tinder's VP of Communications Rosette Pamakian disagrees: "We've consistently received positive feedback on Super Like. In fact, users are three times more likely to match with someone they Super Like and conversations initiated by a Super Like last 70% longer," says Pamakian.
by Rachel Thompson
See full article at Mashable
Summarized by the Courtland Brooks team