SLICE INTELLIGENCE – Feb 10 – Slice Intelligence has released new data on the online dating market that reveals Tinder's buying population is the fastest growing amongst all Internet dating services. Tinder's premium swipers increased 71% in 2016 compared to 2015. Match still leads in terms of overall sales. Paying Match.com members generated 30% of all the revenue in the online dating market last year. Tinder holds the second place slot. eHarmony also has a large footprint with online spending.
On eHarmony and Match.com, women accounted for the majority of 2016 revenue. 23% of eHarmony's revenue comes from women 51 and over. Meanwhile, OkCupid and Tinder are more male-dominated platforms. ~81% of Tinder's revenue in 2016 was driven by male users.
by Taylor Stanton
The full article was originally published at Slice Intelligence, but is no longer available.
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Summarized by the Courtland Brooks team