Bumble To Promote Bumble Bizz At Melbourne Cup Carnival
Posted on November 6, 2018
THE AGE – Nov 5 – Bumble is using this year's Melbourne Cup Carnival to promote its Bumble Bizz feature which launched earlier this year and is aimed at putting an end to harassment on recruitment platforms for women. On Bumble Bizz, like on the dating app, it is women who must make the initial contact. Bumble's focus on women has paid off with 1.7M registrations in Australia on Bumble and 42M registrations globally. The platform has seen 50% growth in Melbourne over the last six months and has been valued at $1B putting it in the category of a unicorn startup. Bumble wouldn't reveal how much the Melbourne Cup campaign is costing the startup but an industry insider said corporate marquees start at $500k for the cost of the build, hospitality and partnership fee.
