ET BRAND EQUITY – Nov 5 – Millennials and Gen Z value respect, independence and loyalty in a partner, reveals a new Tinder study. 70% of women ages 18 – 35 place the highest value on finding a partner who respects them for their choices and who they are. Loyalty was also important for women, and 68% of them surveyed unanimously agreed. As for men, the most important quality that they looked for in a partner is loyalty (56%). The third quality that 64% of women and 51% of men surveyed seek in their partners is independence.
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