Bumble’s Mental Health Notification Missed the Mark
Posted on November 15, 2018
THE MIGHTY – Nov 15 – On Tuesday, Canadian users of Bumble received a push notification that said, "Did you know 1 in 10 men will experience depression in their lives? Match today to support men's mental health." The purpose of the notification was to raise money for Movember Canada, the leading international charity addressing men's mental health, but some social media users took issue with the way it was worded, believing it encouraged women to take on the emotional burdens of men. Bumble quickly replied to Twitter users expressing discomfort with the wording of the push notification. While Bumble's intentions were good, the notification touched a nerve for many social media users because women are often expected to carry emotional weight of others.
