TECH CRUNCH – Nov 15 – Starting this weekend, Tinder will allow college students on its Tinder U service to match with others outside their own university for the first time. The dating app is positioning this market test of a potential Tinder U expansion as the "Rivals Week" – a way to match users with those who attend a rival university (for a limited period of time). Tinder U's Rivalry Week starts Nov 17 in the U.S. for students attending four-year, degree-granting colleges and universities. It ends Nov 24. Tinder U launched a few months ago as a way to attract more younger users to its service. College students can choose to opt into Tinder U by signing up with their ".edu" email address. Until now, however, Tinder U limited users to matching only with those who attend their same school. That changes with "Rivals Week". The Tinder U product is live in ~1,200 colleges across the U.S.
by Sarah Perez
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