COSMOPOLITAN – Nov 5 – Dating app Once launched in France and recently made its way stateside. Instead of passively swiping through profiles, Once introduce each user to only one person, per day. If the users both like each other, they start a conversation and see where it leads. If not, they have to wait until the next day to meet someone new. But what if all potential matches are bad? Jean Meyer, CEO of Once, says making good matches is a concern, obviously, but he's more focused on cutting down absentminded app time. "Even if your match of the day is crap, it's okay," Meyer says. "Maybe you're not going to talk to that person, but at least you're going to put the app away, and you may even put your phone away and do something else with your day. You can put 100% into another task that's not swiping on ten-thousand profiles." The League, which only serves users a few matches per day, operates on a similar premise as Once. And when Hinge redesigned to eliminate swiping and force people to slow down a bit, users grew by more than 400%.
by Hannah Smothers
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