LIVEMINT – Dec 25 – Tinder is seen urging its young users to enjoy the pre-adulthood phase in a new digital campaign titled ‘Adulting can Wait’ for India. Made by advertising agency J. Walter Thompson Delhi, the two-minute long campaign features a young woman navigating through a maze enjoying different activities and meeting diverse people. The maze is a metaphor for the life stage itself, as one navigates her way exploring the world and discovering oneself. Taru Kapoor, general manager Tinder India, believes that one’s experiences in her early 20’s serve as lessons in how to adult and eventually settle down.
Month: December 2018
Online Dating’s Side Effect
BUSINESS INSIDER – Dec 25 – Online dating has, one expert suggested, made it easier to leave unhappy relationships. According to Eli Finkel, a psychologist at Northwestern University and a professor at the Kellogg School of Management and the author of "The All-or-Nothing Marriage," there was a time when, if you wanted to meet someone else, you'd have to get dressed up and go to a bar. A few years ago, psychotherapist and relationship expert David Kavanagh was quoted saying something similar in The Independent: Infidelity is hardly new, but dating apps have made it easier for people who are unhappy in their relationships to find someone else.
The 10 Android Apps That Made the Most Money Worldwide in 2018
BUSINESS INSIDER – Dec 22 – Here are the top grossing Android apps in 2018 according to data from Sensor Tower.
10. HBO Now – $38.5M revenue
9. LINE Manga – $49.4M
8. KakaoTalk – $57.4M
7. Azar – $66.1M
6. Netflix – $97.8M
5. Bigo Live – $100.4M
4. Line – $105.4M
3. Pandora – $132M
2. Google Drive – $164.3M
1. Tinder – $274.9M
Ex-Tinder Worker Must Arbitrate Sex Harassment Claims
LAW360 – Dec 20 – An ex-Tinder worker accusing the dating app of sexual harassment and retaliation should hash it out with her former employer via arbitration, not in court, a California federal judge has ruled.
Users Will Soon Be Able to Gift In-app Purchases
TECH CRUNCH – Dec 20 – Apple will allow iOS users to gift in-app purchases, not just paid apps. This means developers may soon have the tools to allow users to purchase virtual goods or even subscriptions through their app, which can then be gifted to others. It's unclear at this time how the change will be implemented, from the developer's side. It's likely Apple will soon share more information with its developer community to inform them of how to get started.
Bumble Ad Debut in India
OPW – Dec 20 – Bumble is launching its first campaign in India, featuring Priyanka Chopra Jonas, the brand ambassador and investor in the female-centric network. The ad, with the hashtag #EqualNotLoose, aim to fight gender stereotypes in India.
Lovoo to Advertise on TV on Dec 24 in Germany
WUV.DE – Dec 20 – The three 20-second Lovoo spots will be featured on the ProSieben, ProSieben Maxx and Sixx channels by the end of January. It will advertise the new livestreaming feature of the dating app. The campaign was developed by the creative agency Jung von Matt.
Match Group CEO Mandy Ginsberg: How I Work
WALL STREET JOURNAL – Dec 20 – Mandy Ginsberg, CEO of the Match Group, talks to The Wall Street Journal about the best way to run a meeting, how to say no to an executive, and juggling work and parenting.
BharatMatrimony’s TV Commercial: “Find Your Equal”
ETBRANDEQUITY – Dec 20 – BharatMatrimony has launched a TV commercial “Find Your Equal”, starring MS Dhoni, which focuses on women’s right to equality in a relationship.
See full article at ETBrandEquity
Judge Swipes Right on Tinder App Patents
LAW.COM – Dec 20 – U.S. District Judge Alan Albright ruled Tinder's interface is eligible for patenting, moving Match Group's suit against rival Bumble one step forward. The judge turned away Bumble's claim that two patents owned by Match Group are ineligible for patenting under Section 101 of the Patent Act. Bumble had argued the patents are directed to the abstract concepts of matchmaking and picking cards out of a stack. He also turned away Bumble's motion to dismiss Match's trade secret claims, saying it was too early in the case to rule on them.
by Scott Graham
See full article at Law.com
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