Month: December 2018

Tinder and Bumble’s Recent Advertising Efforts

Posted on December 18, 2018

Hinge billboardNEW YORK TIMES – Dec 18 – Tinder has a new publication, Swipe Life, specializing in personal essays that reinforce the idea that dating misadventures are cool, invigorating and youthful. Other dating apps are also getting into the content business. Grindr has its own news site, Into; Hinge, as part of an ad campaign last year, published short-form fiction on walls and billboards. Tinder is the top dating app in the US and worldwide, according to App Annie. ~50% of Tinder's users are ages 18 to 25. Elie Seidman, Tinder's CEO, said that the company wants to brand itself as the leader of early-life dating. When Swipe Life began this fall, its articles sang of the exciting spontaneity of singledom. For example: "I Moved to L.A. for a Tinder Relationship That Lasted Two Weeks, But I Don't Regret It – Here's Why." Bumble's strategy seems inspired by the Forbes's annual 30 Under 30 lists. Its "Find Them on Bumble" campaign collects the 112 "most inspiring New Yorkers," and subtly links their success to Bumble.

by Jonah Engel Bromwich
See full article at New York Times

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AI to Change the Way We Find Romance

Posted on December 18, 2018

Violaai logoTHE PEAK MAGAZINE – Dec 18 – In a partnership with Singapore Management University and AI Singapore, Lunch Actually is developing an AI chatbot called Viola. The aim is for it to possess the ability to send reminders of important occasions such as birthdays, suggest restaurant and activities, in the future, even dispense relationship advice. The chatbot will be fed with ~ 1.1B data points from Lunch Actually's database of feedback that it has collected over the years. The system will continue learning based on user interactions. Lunch Actually is one of the largest matchmaking companies in Southeast Asia, with ~1.4M users in Singapore, Malaysia, Thailand, Hong Kong and Indonesia. When the company was launched in 2004, it was very much a brick-and-mortar business, with applicants meeting a consultant before an arranged date. Later the dating app Lunchclick was born.

by Karen Tee
See full article at The Peak Magazine

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The Meet Group Begins to Rollout Battles

Posted on December 18, 2018

The meet group battlesPRESS RELEASE – Dec 18 – The Meet Group has begun the rollout of its new Battles feature on its MeetMe and Skout apps. Battles brings together two livestreamers and their audiences for a live competition, whether it be for best dancer, musician or comedian, among other categories. Each battle lasts just a few minutes, and the winner is the streamer who earns more diamonds by receiving gifts from viewers during the battle period.

See full article at The Meet Group Website

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Meetic Is Launching a New Serious Dating App – Affiny

Posted on December 18, 2018

Affiny partial screenshotLE JOURNAL DU DIMANCHE – Dec 18 – Meetic is launching a new dating app for serious relationships, called Affiny. New users will be asked to fill 137 long questionnaire. The app will be charging 39.99Eur/month for 3 months and 29.99/month for 6 months. Affiny is launching this week in France and in the UK before the end of the year. During its testing period, the app has mainly attracted users who were 35-50 years old.

See full article at Le Journal de Dimanche

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Bumble Is Announcing New Filtering Tool

Posted on December 18, 2018

Bumbles-filtersNEW YORK MAGAZINE – Dec 18 – Bumble has rolled out a new feature called filters which will let users filter for exactly what they are looking for. The feature will be available in all three sections of the app: Bumble Date, BumbleBFF and Bumble Bizz. Users will be able to access two filters for free. After that, they'll have to pay for any further filtering.

by Madison Malone Kircher
See full article at New York Magazine

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Online Dating Is a Multi Billion Dollar Industry

Posted on December 18, 2018

Online dating newEQUITIES – Dec 17 – Recent estimates evaluate the online dating market at $12B by 2020. "About half of Internet users are single. We estimate that 20% of them will take an interest in online dating services by 2020," says Nomura Instinet analyst, Mark Kelly. "We expect Match to continue acquiring assets it views as a threat," Kelley said. By 2020, nearly half of online daters will be international.

by Jacob Maslow
See full article at Equities

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The 10 highest-grossing iPhone Apps in the World in 2018

Posted on December 18, 2018

Iphone logoBUSINESS INSIDER – Dec 17 – Using data from Sensor Tower, here is a list of the 10 apps downloaded from the App Store that brought in the most revenue in 2018. Half of them are from China.

10. Hulu – $132.6M in revenue Video streaming service
9. QQ – $159.7M Instant messaging platform
8. Youku – $192.9M Video streaming service
7. Pandora – $225.7M Music streaming platform
6. YouTube – $244.2M Video sharing platform
5. Kwai (Kuaishou) – $264.5M Social video-sharing network
4. iQiyi – $420.5M Video streaming platform
3. Tinder – $462.2M Dating platform
2. Tencent Video – $490M Video streaming service
1. Netflix – $790.2M Video streaming service

by Paige Leskin
See full article at Business Insider

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Mobile Trends in 2019

Posted on December 18, 2018

Appannie logo 2017APPANNIE – Dec 17 – 2018 marked 10 years of both the iOS App Store and Google Play. AppAnnie has compiled key mobile trends you need to know for 2019.

  1. App Store Consumer Spend Will Surpass $122B in 2019 
  2. Mobile Gaming Will Grow to 60% Market Share
  3. 10 Minutes of Every Hour Spent Consuming Media in 2019 Will Be Streaming Video on Mobile
  4. 60% More Apps Will Monetize Through In-App Advertising in 2019, Vying for a Piece of the $250B Digital Advertising Market

by Lexi Sydow
See full article at AppAnnie

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Lumen’s Ad With Topless Santa Has Been Banned

Posted on December 18, 2018

The_advert_by_LumenDAILYMAIL.CO.UK – Dec 17 – Lumen's tube ad featuring a topless Father Christmas after a hipster makeover is banned for objectifying the male model, 58, who stars in it. The model is wearing braces and holding a phone with the caption: 'Pull a cracker this Christmas.' Exterion Media, Transport for London's advertising firm, said the caption must be changed to something 'less suggestive' and the model must be covered up. Lumen, a dating app exclusively for over-50s, was accused of not being 'compliant' with the Committee of Advertising Practice guidelines and 'could be seen as objectifying the man and his physique'. Co-founder Charly Lester said: 'Our app is all about anti-ageism, body confidence and being yourself, so to have this banned is a bit depressing. It's ridiculous and absurd.'

by Charlie Bayliss
See full article at DailyMail.co.uk

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