DAILYMAIL.CO.UK – Jan 30 – Christy Edwards Lawton, 41, launched conservative dating app Righter last month after a Republican New York model complained she couldn't find a date. She is a banker-turned-elite-matchmaker who says: 'Not on any level would I raise my daughter as a feminist'. Righter targets users who believe that 'men should be men' and women should be 'feminine, not feminist,' promoting traditional gender roles. Christy says they have 20K global users already after a soft launch in December, all of them conservatives looking for like-minded partners. Christy had run an elite matchmaking service called StreetFox previously. Before that, she worked in banking. Righter has given her a new passion and purpose. It's free to sign up, but upgrades cost ~$10 a month.
Month: January 2019
The Psychology of Modern Dating
- Ghosting: Disappearing from the life of someone you've been dating.
- Swiping Left: Dismissing someone in less than the time it takes to sneeze.
- Cookie-jarring: Keeping someone as a back-up.
- Orbiting: When somebody is not quite a part of your life but makes sure to keep themselves relevant to you by popping up on your social media, for example.
- Breadcrumbing: Sending sporadic but noncommittal messages as a way of keeping a dating prospect on hold.
- Benching: Similar to breadcrumbing and cookie-jarring. Keeping someone on the sidelines until further notice.
Also having too many available options can be detrimental. "People have access to more options than ever, so much so that a single option feels disposable," says dating coach and author of The Love Gap Jenna Birch. "This often leaves people second-guessing themselves and wondering if they could have done better."
Facebook Dating Will Let Users Share Live Location in Messenger for Safety Reasons
See full article at SocialBarrel
Houston-based Dating App Pheramor Is Going Nationwide
CHRON – Jan 30 – Founded in February 2018, the DNA dating app is now expanding its matchmaking services nationwide. For $29.99, Pheramor ships singles a DNA Kit. Then, users swab their cheeks and return it to the company in the mail. Once received, Pheramor sequences 11 genes allegedly linked to attraction to determine biological compatibility. The app then sends them three potential mates in their area, daily, with profile photos blurred. Profiles also include a score, between zero and 100, grading the likelihood of love connection.
Jameela Jamil’s Mother Stars in an Anti-airbrushing Photo Shoot for Lumen
Apple’s New Developer Guidelines – Scammy Subscription Apps’ Time Is Up
TECH CRUNCH – Jan 30 – Apple is sending out a message to app developers: stop tricking users into subscriptions. A number of scammers had begun to take advantage of the subscription model in order to trick consumers into recurring payments, in addition to constantly pestering their free users to upgrade.
- The monthly subscription price has to be clearly displayed, while information about how much people can save if they opt for longer periods of time, like a year, has to be less prominent.
- Messages about free trials have to say how long trials last and what will be charged when the trial ends.
50% of Brits Would Continue With a Date Even if They Didn’t Feel Safe
THE SUN – Jan 30 – Dating app Plenty of Fish compiled a Safer Dating report. Just 19% of the 2K adults asked would want to know if their date had a criminal record. And some 49% would stay on a date even if they felt unsafe. A third of people don't tell friends or family when they go on a date, or where they are going.
OKCupid DTF Campaign Is Back
CAMPAIGN US – Jan 29 – "DTF is a derogatory label that, historically, men used to talk to other men about women," said Melissa Hobley, OkCupid's CMO. "Women weren't part of the label and we wanted to flip that." The DTF campaign launched 12 months ago. It was an instant hit. With a simple-yet-punchy play on words, the brand took control of the phrase and gave it countless new meanings. The 2018 campaign boosted social mentions of OkCupid by 50% and resonated with young women and members of the LGBTQ community. A new installment, developed by Wieden+Kennedy as well as artist and author duo Maurizio Cattelan and Pierpaolo Ferrari, has been rolling out across Washington D.C. and San Francisco this month with geo-targeted phrases like "DTFree Speech", "DTFinish a Mission Burrito" and "DTFisherman's Wharf." In February, the campaign will return to New York City.
An Aussie Matchmaker Makes $1,500/Month by Running Tinder Accounts for Singles
DAILYMAIL.CO.UK – Jan 29 – Holly Bartter is paid to run the dating app accounts of young Australian singles. The matchmaker said that her clientele is 60 – 70% female. Her company, Matchsmith, offers a service that sees her paid as much as $1,500 a month to take over people's dating app accounts, flirt with matches and set up dates.
How Bumble Events Went From Dates to Deal Making
BIZBASH – Jan 29 – Bumble launched as a dating app, but is now one app with three modes (Bumble Date, Bumble BFF, and Bumble Bizz), which are united by a mission to empower women, end misogyny, and hold people accountable for their actions online. Currently, the app boasts 40M users worldwide. Bumble owner Rimberg International Corp., a holding company that also controls the dating apps Chappy and Badoo, is considering an IPO on the Nasdaq based on the growth potential of the app. Bumble events, which are typically free to users on a first-come, first-serve basis, are tailored to a specific segment. For its business-focused users, Bumble organizes Bumble Bizz panels that feature female leaders across various industries who share their success stories, learnings, and entrepreneurial journeys. Recently, Bumble organized a "Work Party" for freelancers and a "Make the First Move" cocktail party. Bumble also holds a monthly dinner series called Bumble Gives Back, which is designed for single users to come together in real life in support of a cause. In 2018 in LA, Bumble debuted its Hive concept, a pop-up space that works as an extension of Bumble headquarters. Inside, visitors enjoyed complimentary entertainment, drinks and snacks, and interactive sessions with entrepreneurs and influencers.