LINKEDIN – Apr 15 – BharatMatrimony, India matrimony service, has partnered with NDTV to do a campaign 'Find Your Equal – In Marriage, In Life'. The show premiered on Sunday 14th April on NDTV India and NDTV 24×7.
Month: April 2019
Government Spends $1M on Study of Online Dating Habits
KTXS – Apr 14 – There are 40M Americans using online dating sites. U.S. government researchers looked at online dating habits of singles in New York, Boston, Chicago and Seattle gauging a person's attractiveness by the number of messages he or she receives. Sen. Rand Paul expressed concern that taxpayers' money is being wasted on unnecessary studies as debt continues to skyrocket.
Behind the Profile: Facing Discrimination on Grindr
TORONTO OBSERVER – Apr 14 – "Online discrimination has reached epidemic proportions affecting not only Grindr but other social networks," said Landen Zumwalt, head of communications at Grindr. Unlike Tinder or Bumble, in which both users must consent to a match, Grindr allows users to openly message anyone who is active and physically nearest to them. That opens up avenues for racism and abuse. Last year, Grindr released an awareness campaign called "Kindr" which is is built around education, awareness and specific policy changes.
by Kevin-Jose Da Silva-Vitorino
See full article at Toronto Observer
Tinder Becomes the Top-grossing, Non-game App in Q1 2019
TECH CRUNCH – Apr 12 – For the first time in years, Netflix is no longer the top grossing, non-game mobile app. That title now goes to Tinder. The change in position is not surprising, given Netflix's decision in December to stop paying the so-called "Apple tax." Netflix no longer allows new users to sign up and subscribe to its service through its app. Now, instead of giving up its 15 – 30% cut of subscription revenue, new users have to sign up through Netflix's website. Tinder saw revenue grow by 42% YOY to reach $260.7M, up from $183M in Q1 2018.
How Hinge Hopes to Resist the Gamification of Dating
CREATIVE REVIEW – Apr 11 – Dating app Hinge rolls out a vibrant new interface. CMO Nathan Roth spoke about the app's approach to measuring success and the design features that encourage users to delete it. Hinge is reminding its users repeatedly that it is "Designed to be deleted". The app actively encourages users to meet and take things offline. "We measure success by the number of dates we set up each week," said Roth. Last year, the app launched a feature called 'We Met' to get feedback on its people's dates, with the aim of learning more about individual members and streamlining any future recommendations. "It's working. Hinge members only spend six minutes a day setting up dates." he says. Last year, Hinge also made the news for announcing they were looking to recruit an Anti-retention Specialist, a role which is in the final stages of being filled. Roth says this 'digital wellness expert' will help identify more ways to encourage users to to get off the app.
Disney Fans Are Luckier Finding Love Online
App Download Up 10% YOY
MOBILE WORLD LIVE – Apr 11 – ~30B apps were downloaded from Google Play and Apple's App Store in Q1, up 10% YOY and the largest quarter ever, according to App Annie. App Annie noted Brazil was also a contributor to iOS download growth, although mature markets including the US, Japan, South Korea and Germany were the biggest drivers. But downloads in China softened, which was attributed to game licensing freezes. Dating app Tinder took top spot for consumer spend on non-gaming apps for the first time, which was attributed to both its own strong year-on-year numbers and Netflix no longer taking on new subscriptions on the app stores.
Study: People Don’t Mind Breaking Up Over Bad Grammar
MASHABLE – Apr 11 – Grammar is a major turn on. According to Landmark study, 88% of women says grammar is important in selecting a partner, compared to 75% of men. 23% individuals would break up with someone over poor grammar.
Internet Dating Jobs Listing Update – April 2019
OPW – Apr 12 – The new Internet dating jobs listing is live on the Internet Dating Jobs blog.
Below see a couple of this month's most interesting offers:
Badoo
Head of Internal Operations and Properties
eHarmony
Director of Affiliates & Partnerships, Acquisition Marketing
Hornet
Head, User & Revenue Growth
Match Group
VP, Product
Meetic
Brand Acquisition Director (UK/Nordics/Germany)
The Meet Group
Product Manager, Growlr
Tinder
General Manager, Japan
To see more open positions go here.
Do you have an idating industry job offer which is not included? Please, send it to petra@courtlandbrooks.com and we will add it to the list.
Apps Like Bumble Offer A Way Forward for Print Magazines
FORBES – Apr 10 – The rapid decline of print was hard to watch. Now tech brands have repurposed print magazines as their own branded marketing channels. They're not just placing the ads, they're running the actual publications. A lifestyle magazine is an effective way for a startup to communicate its values and weave itself into the physical world. Uber, Facebook and Airbnb are just a few of the big tech companies that have given print a shot. Dating app Bumble announced its print magazine last week.