THE NATIONAL – Apr 4 – Since the matrimonial app for Muslims, Veil, launched on March 18, co-founder Adam Ward admits he's been amazed by the response it has received. At least 100 new users sign up every day. Veil is very discreet and respectful, with images of users kept anonymous until they match with the intention of getting married. There are at least two other apps created solely for Muslims, Muzmatch, which has close to one million users, and Minder. However, while Muzmatch gives users the option to hide or display images, Veil is the first app to introduce what Ward calls a "digital veil", an opaque filter that's applied to all profile pictures to hide the identity of users until a match is mutually made. It's also the first app of its kind to be based in Dubai, with a second office in London.
by Yvonne Kerr
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