IB TIMES – Sep 17 – Facebook rolled out the dating app in the U.S. on Sept. 5, matching users to those that have common interests, events, groups, and preferences. Facebook's user base is shrinking in the U.S. as its younger users move to other popular social media sites. To help with this situation, Facebook has integrated the dating app with Instagram to take advantage of where users are still growing, allowing for the cross-use of posts and a new opportunity for Facebook to gather data.
by Dawn Geske
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