E27 – Sep 17 – Bumble launch was a powerful social statement globally, where it sent off a strong message about women empowerment, encouraging women to make bolder choices in not just dating, but in business and life. A lot of celebrities has been supporting the app, including support of the app, including Kris Jenner, Priyanka Chopra and Karlie Kloss. So why did Tinder still manage to retain itself as the crowd favourite? Tinder is much easier and quicker to sign up and get going. Bumble asks users to answer a series of questions and build a more detailed profile, which can sometimes feel like a matrimonial page. The sexist nature of the app, which only allows women to pick who they want to speak with can potentially carve down the entire niche of the market, making it more attractive to women. Male users can sometimes feel alienated by this system.
by Shagun Chetri
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