MEDIA POST – Jan 7 – The "If Commitment Is Your Thing" campaign, developed with Publicis Groupe's Marcel, uses one overarching message that opens with what is thought of as a romantic moment before revealing two individuals who are actually engaged in mundane activities, such as hanging a picture on a wall or dancing with a baby. Each snippet is designed to appeal to a core membership target, including single parents as well as same-sex and interracial couples. "In a society that values casual dating and one-night stands, it feels good to tell the world that more serious relationships and commitment are as cool and sexy," stated Youri Guerassimov and Gaetan du Peloux, executive creative directors at Marcel Worldwide. The campaign will roll out in France, UK, Italy, Netherlands, Spain, Sweden and Norway, airing across TV, radio, social and digital.
Month: January 2020
OPW Podcast – The Top Dating Industry News for Jan 7th
OPW – Jan 7 – Online dating peak season, Facebook Dating survey, Match Group spin-off.
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OkCupid Rolls out “Ask Yourself” Global Campaign
Sexual Health Programs Are Using Gay Dating Apps to Get Users Tested for HIV
by Arno Pedram
See full article at NBC News
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Cheating Surge in January as 120K Brits Pursue Secret Affairs
DAILY STAR – Jan 6 – January is a cheating hotspot, according to IllicitEncounters.com, which is a dating site for married people. The site sees a 37% rise in registrations in January.
Lori Cheek, Founder of Dating App Cheek’d Defeats Alfred Pirri in Court
CRAIN'S NEW YORK BUSINESS – Jan 3 – Lori Cheek, a Manhattan architect, had appeared on Shark Tank a few years ago to pitch Cheek'd – an online dating service she invented. After watching the show, former car salesman Alfred Pirri Jr. sued Cheek, accusing her of stealing his idea. Pirri claimed he talked about his business plan with his therapist, who then told Cheek. Lori Cheek said she had no idea who the therapist was. Over the holidays, a federal judge in Manhattan dismissed the lawsuit including other claims against Cheek.
Dating App Say Allo Launches in Montreal
NEWSWIRE – Jan 2 – After a successful launch in the US in 2018, Say Allo, a smart dating app makes its way into the Canadian market, launching in Montreal. Co-founded and developed in the city, Say Allo is the result of Montreal developer Stephen Shaw's skills combined with the brains of Toronto psychologist Dr. Brian Shaw and entrepreneur Zackary Lewis. The app is powered by an intelligent algorithm that continuously learns to put forth truly compatible profile matches. In addition to offering users features like compatibility reports, Say Allo users can also schedule a secure video meet-up via the app.
S’More Dating App Hides Users’ Faces Until After the Chat
ELLE – Jan 3 – Brand new online dating app S'More (which stands for "something more") prioritizes conversation over selfies. Users receive recommended profiles each day chosen specifically for them by an algorithm that factors in values, passions, preferences, and behaviors. All photos are blurred out. The more users engage and chat with someone, the more their pictures un-blur. S'More founder Adam Cohen-Aslatei says the idea was born out of a frustration people feel with the current "hot or not" swipe trend on apps. The idea is to encourage users to get to know a match first, before seeing what they look like.
Study Suggests Tinder is not Very Effective for Finding New Sexual Partners
PSYPOST – Jan 1 – Tinder has been described as a "hook-up app" – but new research published in Evolutionary Psychological Science suggests that it is not particularly effective at facilitating one-night stands. Researchers from the Norwegian University of Science and Technology were interested in how differences in motivations for using Tinder were related to sexual encounters. In the study, the researchers surveyed 269 Norwegian university students who were former or current Tinder users. Only 54 participants reported engaging in one-night stands following Tinder use and the majority of them had only experienced this once. 80% did not achieve any sexual encounter thanks to Tinder and 13% achieved only one. Only 3% achieved two sexual encounters and 4% achieved more than two. Using data from their new study, the researchers calculated that it took 57 matches on average for a user to have one meeting with a potential partner.
Swipe Right for Verified Dating Profiles
FORBES – Jan 2 – According to a survey published by Statista, 49% of dating app users stated in a January 2019 survey that they were using online dating services," while the same percentage of respondents 18-34 years old had either met a romantic partner online or knew someone who has. According to a Pew Research Center survey, 61% of people believe online dating is easier and more efficient than other ways of meeting people. In 2014, the FBI reported that 6K romance scam complaints were made, with losses totaling $86M. The most common scams involved spam and identity theft. According to a report from Sky News, there was a 382% increase in reported crimes related to online dating in the U.K. between 2011 and 2016.
ID verification would be a smart and innovative solution for verifying legitimate identities and authenticating profiles. Bumble and Wild are great examples, as they require all users to upload a photo of themselves in one of 100 poses to begin interaction. This data is verified manually. If you're looking to implement ID verification, here are some things you'll want to consider:
- Only use official and verified data sources.
- Use multiple sources.
- Verify your provider.