HER.IE – Jan 26 – One study published in Science Advances found that among men who use dating apps, when deciding on what kind of woman they want to date many will choose a woman younger than them rather than a peer there own age. Most men only found women desirable up to the age of 18! Other research conducted by OkCupid a few years ago had very similar findings. Not only are the findings of the research disheartening for women genuinely trying to date through these apps but it is also concerning that so many men are messaging teenagers.
Month: January 2021
Why Tinder Is Tough to Compete With
OPW – Jan 25 – There are quite a few anti-Tinder apps now and even Facebook is getting in on the Internet dating action. So why is Tinder so gosh darned difficult to compete with? This video from Pete’s Bits does a nice job of overviewing the psychology of Tinder.
I also ran this on BehavioralEconomist.com’s Facebook group.
Is AI The Future of Dating in 2021?
E27 – Jan 25 – When the first newspaper was published in 1690, it gave rise to the earliest ads. Among these were personal ads by bachelors searching for eligible wives. Fast forward to the cuffing season of 1965, when two Harvard students used an IBM 1401 to create the first computer-based matchmaking service, Operation Match. From there, the world's first online dating website, Match was launched in 1995. Dating websites have evolved into dating apps driven by algorithms and AI. When users first start using a dating app, their recommendations are almost entirely dependent on collaborative filtering, or what other users think. So, everything they click and interact with on a dating app is detected, tracked, and stored as part of a constant feedback loop. A newer (and more exciting) development in dating apps is their ability to recommend profile matches based on AI and machine learning. AI is the science of simulating intelligent behaviour in computers, enabling the latter to exhibit human-like behavioural traits like reasoning, common sense, and decision-making. For people using AI-powered dating apps, this means a higher chance at receiving quality matches, as opposed to endless swiping and filtering through unfavourable matches or fake profiles.
by Fabian Foo
See full article at E27
See the top news on Match.com
See all posts on Operation Match
Hacker Leaks Data of 2.28M Dating Site Users
ZDNET – Jan 25 – Data belongs to dating site MeetMindful and includes everything from real names to Facebook account tokens, email addresses and geo-location information. The data has been shared as a free download on a publicly accessible hacking forum known for its trade in hacked databases. The forum thread where the MeetMindful data was leaked has been viewed 1,500 times and most likely downloaded, in many cases.
What’s Trending: Filter Off, a New Video Speed Dating App
KENS5 – Jan 25 – Digital Journalist Megan Ball chats with Zach Schleien, the cofounder of Filter Off, a new video speed dating app that focuses on people rather than profile photos.
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Friendship and Dating App, Safe Soulmates, Gets £114K Funding Boost
ELYSTANDARD.CO.UK – Jan 22 – A dating app for people who have autism and learning difficulties has received a £114K funding grant from the National Lottery's Reaching Communities fund. Safe Soulmate was set up in December 2018.
by Ben Jolley
See full article at ElyStandard
See the top news on Safe Soulmate
This post also appears on InternetDatingInvestments.com
Q&A With Taimi’s Head of Business Development Helen Virt
GAYTIMES.CO.UK – Jan 22 – Taimi is the LGBTQ+ platform that features a social network and dating app. The platform was recently recognised by Gay Times for its efforts to improve the lives of LGBTQ+ people around the world.
Q: How did the pandemic impact Taimi?
A: For us, it was truly heartbreaking as we planned so many pride-focused partnerships. We had to swiftly adapt and turn towards online opportunities. We also saw a tremendous change in users' behaviour. They became more involved, more active, created 45% more content, posted 60% more stories and liked each other more.
Q: What is Taimi doing to be more diverse?
A: We are certainly putting a lot of effort in making the platform more accessible, providing a space that is safe and free of judgement and even rewriting our system to improve the overall experience on the app.
Q: What has been the feedback from your users on the features you've recently implemented?
A: The feedback has been incredible when it comes to our latest addition – livestreams. We also introduce Live Duet and Versus battles to make streams more interactive and fun.
Q: Any concerns about competitor Blued?
A: We have tremendous respect for our colleagues at Blued. But they're mostly oriented at gay men, so there is still a lot of work to be done to become a full-scale LGBTQ+ platform.
Q: Recently Taimi issued an open letter to advertisers, without naming names, what companies would you like to work with?
A: The brand needs to share our values.
Q: What are the company's plans for 2021?
A: Our streaming features & everything around them will be top priority for Taimi in 2021. We also plan to launch public pages for companies, organizations and brands to bring them closer to their core audience.
Match Group Continues to Turn Heads on Wall Street
DALLAS BUSINESS JOURNAL – Jan 22 – The price target for the company's stock rose to $169 from $157. Match is benefiting from growing demand for its services as more folks retreat to their smart phones instead of hitting bars and restaurants. The company saw double-digit revenue growth in the Q3. Morgan Stanley highlighted the potential for Tinder. It said its "Mobile App Download" tracker pointed to an increase of Tinder subscribers of 320K, or 17%, in the Q4 compared to the firm's estimates of 280K and a consensus for a jump of 250K. Hinge should show growth of about three-fourths.
Tinder Gives SA Government Free Ads to Combat Sexual Violence
ABC.NET – Jan 21 – Tinder has given the South Australian Government free advertising space this month to keep its campaign to combat sexual violence running. The SA Government campaign, called "See it for what it is. Sexual Violence", was announced the month after ABC's Four Corners and triple j Hack interviewed Australian women who had been sexually assaulted after using dating apps. The South Australian campaign aims to raise awareness about predatory behaviour involved in sexual violence and to link victims and perpetrators with further information and support.
