Month: January 2021

Dating Group Acquires Slow Dating App Once for $18M

Posted on January 19, 2021

Once logo new 2018WUV.DE – Jan 19 – Once, the dating app that connects two people once a day with the help of AI, has been acquired by Dating Group for $18M (a combination of cash and Dating Group shares). Once claims ~10M users, and is popular in Germany, France and Italy. Clémentine Lalande, Once CEO, will continue to lead the company. The 37-year-old founded another feminist dating app, called Pickable, which she sold to Once in May 2019, and became the CEO.

by Nadia Riaz
See full article at Wuv.de

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This post also appears on InternetDatingInvestments.com

Capitol Riots: Bumble Unblocks Politics Filter

Posted on January 19, 2021

Bumble logo plasticBBC.COM – Jan 19 – Bumble has reinstated its political preferences filter after disabling it "to prevent misuse" in the wake of the US Capitol riots. Following the violence, reports emerged online of some Bumble users switching the filter to find those who had taken part – and report them to authorities. Match Group has banned any users wanted by the FBI in connection with domestic terrorism from all of its platforms.

See full article at BBC

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Lunch Actually Partners With eCommerce Platform Lazada to Launch Matchmaking Series

Posted on January 19, 2021

Lunch actually logo 2019MARKETING-INTERACTIVE – Jan 18 – Matchmaking company Lunch Actually has partnered with eCommerce platform Lazada to launch a four-part matchmaking series leading up to Valentine's Day. The campaign, titled "Match me if you can", will combine shopping and entertainment, and allows the audience to purchase various Lunch Actually services while being directly involved in interactive content delivered by dating experts through a live streaming on the Lazada platform, LazLive. Lunch Actually and Lazada will feature the journey of two singles who are trying to find a match, and viewers can either follow their dating journey, or submit their own profiles to be match with the featured bachelor and bachelorette. Lunch Actually has been operating for 17 years in five countries in Asia, including Singapore.

by Grace Ong
See full article at Marketing-Interactive

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Aisle Launches ‘One by Two’ Campaign

Posted on January 19, 2021

BUSINESS INSIDER – Jan 18 – Aisle‘s new campaign, ‘One by Two’, celebrates the Indian-way of romance. The videos explore the first date jitters of a young couple and highlight how sharing is the Indian way of romance. Aisle is an app that connects people of Indian-origin from around the world, who are looking for serious relationships. Over the last two quarters, Aisle saw more downloads than Bumble and became the second most popular dating app in India.

See full article at Business Insider

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Christian Dating Site CDFF Finds Singles Connecting More During Lockdown

Posted on January 19, 2021

Cdff logoPR NEWSWIRE – Jan 18 – According to CDFF's (ChristianDatingForFree.com) recent dating poll of 2K+ singles, people are connecting more since the pandemic. Other findings are: 44% of singles feel that dating during the pandemic is pretty much the same, 38% of singles reported being pessimistic while 19% of singles reported being more optimistic about dating during a lockdown.

See full article at PR Newswire

Muzmatch: Diversity & Inclusion

Posted on January 19, 2021

MUZMATCH YOUTUBE CHANNEL – Jan 18 – Muzmatch CEO and Founder Shahzad Younas took part in Google's Fireside webinar, discussing building a diverse and inclusive culture, motivation while working from home, and how Muzmatch helps connect people through lockdown.

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Dating Apps Are Using Images From the Siege to Ban Rioters’ Accounts

Posted on January 19, 2021

Tinder bannedWASHINGTON POST – Jan 18 – Bumble, Tinder and others are freezing out rioters with help from law enforcement and, in some cases, their own photos. Other app users have taken matters into their own hands by striking up conversations with potential rioters and relaying their information to the FBI. Some onlookers have celebrated the viral hunt as a creative form of digital comeuppance. But some privacy advocates said the episode reveals a worrying truth about pervasive public surveillance and the opaque connections between private companies and law enforcement. Both Bumble and Match Group said they were working to remove users known to be involved in the Capitol siege from their platforms.

by Drew Harwell, Lisa Bonos & Craig Timberg
See full article at Washington Post

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Bumble CEO Whitney Wolfe Herd’s Letter

Posted on January 19, 2021

Bumble logo on the wallBUSINESS INSIDER – Jan 18 – Whitney Wolfe Herd, who cofounded rival dating app Tinder, launched Bumble in 2014. In a letter accompanying Bumble's S-1 paperwork, Herd celebrated Bumble's women-first approach as well as "1.7B first moves made by women." You can read the full letter here.

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Bumble IPO Filing Details $125M Cash Payout and Loan to Founder

Posted on January 19, 2021

Bumble whitney wolfe herd 2020FINANCIAL TIMES – Jan 18 – Bumble founder Whitney Wolfe Herd received a $125M payout following a complex reorganisation of the dating app's parent company, according to a regulatory filing ahead of its IPO. Bumble also loaned $119M to an entity controlled by Ms Wolfe Herd. She settled the remainder of the loan this month. The company reported 42.1M monthly active users across Badoo and Bumble at the end of Sep, of which ~2.4M were paying users. But the company's growth has slowed since Blackstone agreed to purchase a majority stake in 2019 and installed Ms Wolfe Herd as CEO. Bumble reported net losses of $117M in the first nine months of last year, a reversal from positive earnings of $69M during the same period in 2019, but a figure that the company said was affected by transaction costs. In the first nine months of 2020, Bumble reported revenues of $417M, up 14.9% YOY. The company said it would use IPO proceeds largely to pay down debt and repurchase equity interests from private shareholders.

by Miles Kruppa & Hannah Murphy
See full article at Financial Times

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O’Doul’s & Match.com Partner

Posted on January 16, 2021

Match odoulsMARKETING DIVE – Dec 16 – O'Doul's and Match are partnering to offer Virtual Date Kits. O'Doul's is a non-alcoholic beer. The virtual date kits include limited-edition O'Doul's cans in Match's signature blue color, custom socks, a candle, dating conversation cards, a smartphone stand and a selfie light. In addition, Match is updating its app to include drinking preferences. As people sign up for a chance to receive a Virtual Date Kit, O'Doul's and Match can collect valuable consumer data.

by Chris Kelly
See full article at Marketing Dive

See the top news on Match.com