OUT – May 6 – Police in Atlanta issued a warning about one and possibly up to three men using Grindr to lure gay men to a remote location where they are robbed. In the last four months at least eight gay men have been robbed, sometimes violently, after the conclusion of a first date with a man they met on Grindr.
Month: May 2021
Comedy Duo ‘Jake and Amir’ Started a New Dating App
FORBES – May 6 – Created in collaboration with programmer Jeff Carbine (web designer for Headgum's Not Another D&D Podcast) and designers Craig Silva and Don Naylor of 16thirty Design, Orion has been in the works for the last 5-6 years. What sets the app apart from Tinder, Hinge, Bumble, etc. is a "personality-forward" interface. Users build their profiles, not just with personal photos, but also with general images that give a better snapshot of who they are. Each photo is preceded by a specific prompt, which encourages the individual to put more thought and meaning into their collage. Once two people match, the app helps facilitate a more natural conversation with different prompts. The app launched in early April and quickly attracted 3K users (many of them established Jake and Amir fans).
Many Influencers in India Shy Away From Associating With a Brand Focusing on LGBTQ
BUZZ IN CONTENT – May 7 – BuzzInContent caught with Sanyam Sharma, Marketing Director, Blued India, the world's largest gay dating social media app, to discuss how content is helping the brand break stereotypes and normalise conversations around the LGBTQ community in India. Launched in 2012, Blued, the world's largest gay dating social media app. Sharma said it becomes quite challenging to associate with key opinion leaders and influencers for various campaigns as they shy away collaborating with brands that primarily focus on the LGBTQ space. The app believes radio has a huge potential to reach out to deeper pockets in India. Marketing budget is no bar for the brand. "If it is reaching out to a newer audience, creating more brand awareness and generating goodwill, we at Blued are always happy to spend more," concluded Sharma.
Match Group Q1 Results – Revenue up 23%
MATCH GROUP – May 4 – Total revenue grew 23% YOY to $668M. Operating income was $189M, up 38% YOY. Adjusted EBITDA was $230M, an increase of 32% YOY. Average Subscribers increased 12% to 11.1M, up from 9.9M in the Q1 202. Tinder Direct Revenue grew 18% YOY, driven by 15% Average Subscriber growth, and ARPU growth of 4%. Non-Tinder brands collectively grew Direct Revenue 30% YOY, driven by ARPU growth of 18%. For Q2, the group expects total revenue of $680 – $690M, representing 22%-24% YOY growth.
Tinder Launches Vibes, A Compatibility Check Feature
Dating Apps Revolutionize Romance in India
by Neeta Lal
See full article at Nikkei Asia
See the top news on Aisle See the top news on Tinder
See the top news on Bumble See the top news on QuackQuack
See the top news on TrulyMadly
OkCupid Launches “Love, Your Way” Campaign in Singapore
MARKETING INTERACTIVE – May 5 – OkCupid, has launched "Love, Your Way" campaign to help Singaporean Millennials forge meaningful connections. According to OkCupid, the campaign was inspired by evolving user behaviour and dating patterns on the app where people are looking for quality matches over quantity, and are matching based on what truly matters to them.
by Darshan Shadrach
See full article at Marketing Interactive
Match Group Rises 6% With Double-digit Growth in Revenues, Income, Subscribers
SEEKING ALPHA – May 4 – Match Group is up 5.6% after hours following its first-quarter earnings report, where it fairly easily beat expectations and logged double-digit subscriber gains. Revenues jumped 22.6% to $667.6M, operating income rose 38% to $189M, adjusted EBITDA gained 32% to $230M. "Exiting the first quarter, we are seeing improving trends across the portfolio," CEO Shar Dubey says, adding that the company will spend ~$100M on product, technology and moderation efforts related to trust and safety this year.
New Dating Site for Christians Slams Feminists
NY POST – May 5 – As the brand suggests, Dominion Dating caters to religious singles who seek to fulfill marriage traditions as defined by the Old Testament. Part of the membership agreement entails a pledge to commit to "male headship" of the family, church and government, "believing that God has endowed men with real, limited authority to govern well for the good of mankind," its website reads, as well as a vow for women to assume their "dominion in the home as homemaker and helpmate, in glad submission to a husband." Currently, the site is urging visitors to "back this project" with donations of $15 to $500, offering various membership packages.
Podcast With Jessica Alderson, co-Founder of So Syncd
POD.CO – May 5 – In this episode, Jessica Alderson, co-founder of personality based dating app So Syncd, talks about her app. So Syncd is a dating app that connects compatible personality types.