BUSINESS INSIDER – Hinge has hired Coca-Cola and Spotify marketing vet Jackie Jantos as its CMO. Jantos will broaden Hinge's appeal among GenZ and LGBTQ+ daters. She will also oversee international expansion into markets like Germany, France, and Sweden. She was most recently CMO at data privacy and management company Dashlane. Jantos succeeds Nathan Roth, who was Hinge's CMO between 2018 and 2021. The app plans on increasing its multi-million marketing budget by 25% compared to 2021, according to the new CMO.
Month: January 2022
Dating News Headlines: Tinder, Bumble
Quick links to today's dating news headlines.
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Dating News Headlines: Hinge
Quick links to today's dating news headlines.
- Hinge Has Nabbed a Coca-Cola and Spotify Vet as Its Chief Marketing Officer – Loving Valencia (in Spanish)
China’s Internet Dating Market Sees Value Top $1B
XINHUA NEWS AGENCY – The market value of China's Internet dating industry reached 7.2B yuan (~ $1.13B) in 2021, up 11.6% compared with 2020. By the end of 2021, the Internet dating user totaled ~30M people, driven by a growing number of individuals born after 1985, according to the report released by BigData-Research. The emerging market is projected to post a total value of ~8B yuan in 2022.
According to Hinge, Therapy Could Be the Secret to a Flourishing Love Life
WOMEN'S HEALTH – According to research conducted by Hinge, the last two years have seen singles prioritize mental health more than ever. The company found that when it comes to dating, mental health isn't just an attractive quality but a necessary one, with daters admitting they aren't accepting anyone who isn’t doing it. 89% of Australian Hinge singles would prefer to date someone who goes to therapy.
Dating News Headlines: Hinge, Bumble
Quick links to today's dating news headlines.
- China's Internet Dating Market Sees Value Top 1B USD: Report – Macau Business
- According to Hinge, Therapy Could Be the Secret to a Flourishing Love Life – Women's Health
- Bumble Stock Has Fallen 55% Since IPO, Will Things Ever Change? – Ask Traders
Why Match Group Lost 12% in 2021
THE MOTLEY FOOL – Match Group put up strong growth, but expectations were even higher. The stock was volatile for most of the year but then dipped toward the end of 2021, tracking with a sell-off in other growth stocks. The stock jumped 10% in October to reach its high point for the year on news that Google would slash in-app subscription fees to 15%, but the company missed estimates in its third-quarter earnings report in November and offered weak guidance for Q4. Match stock is down 5% through the first three days of 2022, showing that the stock could still face pressure from rising interest rates. However, Match remains a good bet for long-term growth.
Match Prediction – What Will Dating Look Like in 2022?
CW33 – Rachel DeAlto, chief dating expert at Match, joined the Morning After to share what to look for when on the dating scene this year.
Dating News Headlines: Match Group, Tinder, Seeking
Quick links to today's dating news headlines.
- Why Match Group Lost 12% in 2021 – The Motley Fool
- Tinder Appoints VaynerMedia to Handle Global Media Duties – Marketing Interactive
- Seeking Appoints Tech PR Firm Bospar – Businesswire
- What Will Dating Look Like in 2022? Dallas-based Match Has Some Predictions – TheCW33