Month: December 2022
Apple Allowing Sideloading Has Some Benefits for Dating
SEEKING ALPHA – If Apple were to allow third-party app stores on iPhones and iPads, a process known as sideloading, it would only provide a "relatively immaterial" benefit to companies such as Bumble and Match Group, as Samsung's Galaxy App Store only has Tinder and no other major dating apps. "We estimate that even if MTCH/BMBL are able to get 3% sideloading penetration in the EU, it would only be a ~$2M/~1M benefit to FY23 EBITDA," said the analysts at Morgan Stanley. Shares of Bumble and Match Group soared initially after the report that Apple is considering allowing third-party app stores but eventually closed the Tuesday trading session with more modest gains.
by Chris Ciaccia
See full article at Seeking Alpha
See the top news on Match Group
See the top news on Tinder
See the top news on Bumble
Tinder Makes a Date With the Federal Court
ICLG – Tinder has been targeted by a class action in Illinois over how it stores its users' biometric data. The claim, which was initially filed in Oct and moved at the end of Nov to the federal court, is being made under Illinois' Biometric Information Privacy Act (BIPA), the same law which gave rise to two huge class-action settlements involving TikTok and Snapchat earlier this year. The lawsuit claims that the companies violated the BIPA by improperly scanning the faces of people who upload their photos to verify their identities for their profiles. Under the Act, companies must tell people that their information is being collected or stored, inform them about the purpose and time span of the collection, and obtain a written release indicating informed consent.
Internet Dating Jobs Listing Update – December 2022
OPW – The new Internet dating jobs listing is live on the Internet Dating Jobs blog.
Below see a couple of this month's most interesting offers:
Bumble
Associate Art Director
Grindr
Chief Accounting Officer
Her
People & Operations Director
Hinge
Director of Product, Trust & Safety
Lovoo
Vice President Marketing
Tinder
Marketing Director, UK
To see more open positions go here.
Do you have an idating industry job offer which is not included? Please, send it to tips@onlinepersonalswatch.com and we will add it to the list.
The Woman Who Made Online Dating Into a ‘Science’
THE ATLANTIC – Helen Fisher is an anthropologist and famed love expert. She is the chief scientific adviser for Match.com. She says personality is a cocktail of hormones; love comes from the buzz of mixing them just right. Dating apps can't possibly kill romance, even if they do show us so many options. "It's the same old brain," she says. "The brain hasn't changed in 300K years." She's famous for her science books, including "Why We Love: The Nature and Chemistry of Romantic Love", which," may have been the one that brought her to the attention of Match.com. The company was looking for insight – Why does anybody fall in love with one person and not another? She created four personality styles (Builders – high in serotonin, logical, and traditional; Explorers – high in dopamine, spontaneous and daring; Negotiators – high in estrogen, empathetic and imaginative, and Directors – high in testosterone, decisive and competitive.) Those categories became the basis for Chemistry.com. When it launched in 2005, Chemistry.com competed with eHarmony and PerfectMatch.com, based on the Myers-Briggs personality test. Users filled out a questionnaire written by Fisher and were assigned primary and secondary personality styles. According to Fisher's system, builders match well with other builders, explorers with explorers, and negotiators with directors. Taking the job with Match was "one of the smartest things I've ever done with my life," she said. "Fifteen million people have taken that questionnaire." (The questionnaire was used first for Chemistry.com, then for Match's flagship site.) Today, Fisher's role at Match has more to do with data analysis and public relations than designing dating products.
Hello Group Q3 Financial Results
PR NEWSWIRE – Net revenues decreased by 14% YOY to $454.5M in Q3 2022. Net income increased to $63.4M. Monthly Active Users on Momo were 108.8M in September 2022, compared to 115.5M in September 2021. MAU on Tantan were 20.9M in September 2022. Momo has 8.4M paying users (down from 9.3M last year) and Tantan 2M (down from 2.9M last year).
UK ICO Issued Grindr a Reprimand for UK GDPR Infringement
ICO.ORG.UK – ICO, Information Commissioner's Office in the UK, has now completed its investigation into Grindr processing the personal data of its UK user base. ICO claims that Grindr has failed to provide effective and transparent privacy information to its UK users on how it processes their personal data. The office issued a reprimand with recommendations on how to improve its compliance with the UK GDPR.
Bumble’s Cyberflashing Campaign Helped Ensure It Was Included in the Online Safety Bill
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