MARKETING INTERACTIVE – Tinder has launched a campaign to protect Southeast Asian users from romance scams. Users are alerted about potential scams upon app launch and provided safety resources. In Singapore, users are directed to Scam Alert SG, while others access Tinder's Romance Scam guide. The initiative is part of Tinder's commitment to safety, with their parent company, Match Group, removing ~5M spam accounts in early 2023.
