Month: March 2024

Gabrielle Ferree Joins Bumble as Head of Global Communications

Posted on March 4, 2024

Bumble Gabrielle FerreeAXIOS – Bumble has appointed Slack alum Gabrielle Ferree as vice president, global communications. Ferree will report directly to CEO Lidiane Jones and will oversee all of the dating app's efforts across corporate, product, consumer, international and employee communications.

by Eleanor Hawkins
See full article at Axios

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Tinder Launches Self-learning Course Aimed at Young Adults in India

Posted on March 4, 2024

Tinder Let's Talk ConsentINDIA TIMES – Tinder has launched a free self-learning course titled "Let's Talk Consent" on Coursera, developed in collaboration with youth platform Yuvaa, to address the need for comprehensive consent education among young adults in India. The course, informed by a Tinder survey revealing a strong desire for more resources on consent, offers in-depth guidance on navigating consent in relationships, recognizing relationship flags, and handling consent breaches.

See full article at India Times

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Google Deletes All Matrimony.com Apps, and Most Competitor Apps

Posted on March 3, 2024

Google playLINKEDIN, CEO POST – Google has deleted BharatMatrimony, Naukri, Shaadi, 99acres, KukuFm, Stage and many others apps from play store citing Google play billing system (GBPS). They deleted all our (Matrimony.com) apps, over 100, including BharatMatrimony, TamilMatrimony, MarathiMatrimony, Jodii, etc.

Google tried to implement GBPS a few years ago where it forced digital services apps to use their billing system and pay 15% or 30% of revenue compared to less than 2% what apps pay for using other payment gateways. We went to the Competition Commission of India (CCI) and CCI levied a Rs. 936 CR penalty on Google.

CCI's Verdict: Google shall allow, and not restrict any app developers using third party billing/payment processing services.

Google changed their policy so the options are:

  1. Pay either 15% or 30% using Google.
  2. Pay 11% or 26% for using 3rd party payment gateways.
  3. Don't collect payment through app.

If you don't accept any of the above, your app will be deleted. This is what Google has done to most of the popular matrimony apps today.

See full article at LinkedIn

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Lucille McCart, APAC Communications Director: Shaping Bumble’s Success

Posted on March 1, 2024

Bumble Lucille McCartADOBO MAGAZINE – Lucille McCart, who joined Bumble's APAC team in 2017 and became Communications Director, has significantly contributed to transforming Bumble into a platform that empowers women and destigmatizes online dating. Focused on creating genuine connections post-Covid, McCart emphasizes personalizing the user experience. Her efforts have particularly resonated in Southeast Asia, navigating its conservative yet diverse landscape to normalize online dating, with the Philippines emerging as a strong market due to its vibrant LGBTQ community. McCart's work involves staying connected with women's issues, like affirmative consent in Australia, and promoting Bumble's women-first ethos.

by Niña Venus
See full article at Adobo Magazine

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