LINKEDIN – Boomers grew up in a world of radio, television, and landlines. By the ’60s, 90% of American families owned a TV. Society feared TV would turn children into passive viewers.
Gen X saw computers enter homes and workplaces. By the mid-’90s, 35% of U.S. households owned a PC. They grew up skeptical of corporate media and wary of growing digital dependency.
Millennials came of age with the internet and social media. Often labeled “apathetic” or “entitled,” they were the first to live online. By 2010, 500+ million were on Facebook. While Millennials adapted, society feared a loss of authenticity and face-to-face relationships. Millennials helped create the influencer economy – valued at over $21 billion globally as of 2023.
Gen Z grew up with smartphones and 24/7 connection. By 2018, 95% of teens reported having access to a smartphone. They’re screen-obsessed, hyper-aware, connected, and vocal about global issues.
Now comes Generation Alpha. Born into a world of AI, smart devices, and immersive technology, they are digital natives at an unprecedented level. By 2025, it’s estimated that 2 billion Generation Alphas will exist – making them the largest generation in history. They won’t remember a time before algorithms knew them better than they knew themselves. The fear? That critical thinking may suffer, or their relationships with reality may blur. Perhaps Generation Alpha will surprise us, balancing technology with deeper awareness.
by Megha Mittal
See full article at LinkedIn
Mark Brooks: What will Gen Alpha want from online dating and matchmaking platforms? Our industry is in transition. More so with the next big media shift to Augmented Reality. That’s what we’re thinking about now. Learn more about IDEA GOLD.
